PHD Hong Kong appoints Imogen Bourke as new head of strategy

PHD has appointed Imogen Bourke as head of strategy at its Hong Kong office. She was most recently director of strategy at Starcom Melbourne, and left after nearly five years with the agency. 

She will report to PHD Hong Kong managing director Clement Chung. 

The announcement:

PHD Hong Kong has appointed Imogen Bourke as Head of Strategy to lead on the continued development and elevation of the agency’s strategic product across all client portfolios. 

Bourke joins the agency from Melbourne, Australia where she was Director – Strategy at Starcom, responsible for leading the agency’s strategic arm for over five years. The appointment is effective immediately and Bourke will report into Clement Chung, Managing Director of PHD Hong Kong.

Speaking on the appointment, Chung says:We welcome Imogen to the PHD family and are thrilled to have her onboard. She brings a fresh perspective, both to our team and our clients’. Her international experience, alongside her strong strategic approach, are in line with our ethos of delivering smart strategic thinking and creative innovation for our clients’ communications. We are excited to see where Imogen’s strategic mind takes us.”

“PHD has always been ahead of the game with its strategic product, and as a challenger thinker myself, I am really excited to collaborate with the agency’s impressive client roster,” adds Bourke. “I look forward to embracing and immersing myself in the Hong Kong market to produce bold and innovative brand experiences for PHD’s clients.”

The appointment comes shortly after the publication of the RECMA report on Overall Activity Volume Rankings for 2018 in Hong Kong, which confirms PHD’s placement among the top 3 agencies in Hong Kong in terms of billings and market share, as stated in COMvergence’s report that came out in June. 

Source: PHD press release


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