FYI

Prophet starts SE Asia operations with Singapore-based hub

Consulting firm Prophet has launched an office in Singapore which will serve as a hub for the South East Asia region. This is in addition to Prophet’s previous offices in Hong Kong and Shanghai.

Prophet partner Jacqueline Alexis Thng will take charge of the Singapore operations. She was previously with the firm’s Hong Kong office. She has worked for agencies like Lexis and Brand Union.

The announcement:  

 Prophet, a leading global consulting firm that helps clients unlock uncommon growth, has announced the opening of its Singapore office, making it the third in Asia in addition to its existing Hong Kong and Shanghai offices. The Singapore office will be Prophet’s Southeast Asia hub for business growth and client support. 

“Prophet’s strategic expansion in Singapore builds on our momentum in the Asia-Pacific region, reinforcing our commitment to helping clients in the region unlock uncommon growth by helping them drive their brand, experience and digital transformation agendas,” said Michael Dunn, Chairman and Chief Executive Officer. 

“Southeast Asia is the fourth largest region in terms of population and one of the fastest-growing economies in the world. We’ve seen a rapid evolution of the business landscape and climate across Southeast Asia powered by digital innovation and the ASEAN integration,” added Jacqueline Alexis Thng, Partner, “We are excited about our new venture in Singapore, the central hub of Southeast Asia and a ‘smart nation’ who is home to a number of world’s most exciting tech unicorns.” 

“The rising growth of the Southeast Asia market is important for both multinational and homegrown companies,” said Jay Milliken, Senior Partner and Asia Regional Lead, “Prophet understands firsthand the unmet potential and complex challenges of this market. We believe our experience working with leading companies across Southeast Asia combined with our comprehensive set of expertise uniquely positions Prophet to help clients bridge the gap from strategy to execution to unlock growth in this region.” 

Deeply rooted in the Asia-Pacific region, Prophet has worked with top regional and international companies such as MB Bank, SP Group, SAP, UEM Group, Resorts World Genting, Fox Networks and Friesland Campina to find uncommon growth in this dynamic market. 

Previously based in Prophet’s Hong Kong office, Jacqueline Alexis Thng will be returning to her home country to lead Prophet’s Singapore office, bringing more than 20 years’ industry experience and a track record of success working with leading companies in the region. She is also a well-known thought leader, having recently chaired the MoneyLIVE: Digital Banking APAC in Singapore. 

Prophet has been named as one of the ‘Best Management Consulting Firms’ by Forbes three years in a row from 2016 to 2018, and was also honored with 7 awards, including 4 Gold awards, at Transform Awards Asia-Pacific 2018, the prestigious international award recognizing excellence in brand development. Prophet publishes the annual Brand Relevance IndexTM for China, U.S., U.K., Germany, helping brand leaders measure the relevance of their brands to consumers and providing them with a practical framework for unlocking uncommon growth. In September 2019, Prophet will unveil its fifth annual Brand Relevance IndexTM

Source: Prophet press release

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