‘Ride To Reboot’ says new campaign for Bajaj Avenger motorcycles from India

Created by Mullen Lintas Mumbai, Ride to Reboot for Bajaj Avenger is yet another auto campaign that encourages a break from the daily grind.

The campaign is built around the men carrying shopping bags, laptops etc, before they decide that they would rather be clutching the handlebars of a motorcycle.

Bajaj Auto vice president of marketing Narayan Sundararaman said:Our interactions with customers have consistently revealed their love for the easy riding stance and handle-bar position of Avenger. With this film, we wanted to reinforce this liberation proposition and unshackle and awaken the lost rider.”

Chief creative officers at Mullen Lintas Azazul Haque and Garima Khandelwal said: “Bajaj Avenger wanted to rekindle love for riding in bikers by making them realise that they are caught in the rut of life. “Because they have chosen the right life. Sometimes we lose a little bit of ourselves doing all the right things in life.”


Client: Narayan Sundararaman, Shardul Mujumdar, Suraj Nair

Creative: Garima Khandelwal, Azazul Haque, Ripanka Kalita, Ashwin Joharapurkar, Prasad Venkatraman

Account management: Vikas Mehta, Priya Balan, Harsh Shah, Bhavi Gala

Planning: Ekta Relan

Production: Arun Gopalan, Zina Khan, Satyajit Ganu (Agency)


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