Sascha Kuntze to take over from Joakim Borgström as creative head of BBH Singapore

After a little over a year with the agency, BBH Singapore’s executive creative director Sascha Kuntze has been appointed its chief creative officer. Kuntze has seen a rapid rise up the ranks at BBH Singapore, joining in June 2018 as creative director, moving from Ogilvy Dubai.

He was promoted to executive creative director this March. His most recent promotion as CCO comes in the wake of the agency’s former creative chief Joakim Borgström being named worldwide chief creative officer at BBH.

Kuntze has varied experience including shooting a popular crime series for German TV, being the editor on the internal TV channel at Daimler-Chrysler, a client-side role working on Snickers, besides stints with ad agencies Springer and Jacoby and Jung Von Matt. 

His longest innings in advertising so far has been 11 years with Ogilvy, before his shift to BBH. A note from BBH said: “His work has travelled around the world, has been discussed at the United Nations and even got banned once – in Iran. As an advertising creative, Sascha holds a 400-piece collection of awards and certificates at all the major awards shows including nine Grand Prix.” 

Speaking about Kuntze’s promotion, BBH Singapore CEO John Hadfield said: “It gives us great pride that Singapore will provide the next global BBH CCO, and due to our bench strength, there’s a natural and undeniable succession plan with Sascha.” 

Kuntze said: “BBH is one of those rare places where niceness meets greatness and talent meets opportunity. I am super excited to add fire to this incredible melting pot of culture, people and ideas. What we’re about to cook will be nothing short of shiok [cool in Singapore slang].”


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