FYI

AnalogFolk names new strategy director

Fitch strategy director Stephen Pill has left the brand agency to take the same role at digital specialist AnalogFolk.

MD and partner Chris Ryan said Pill’s experience is in line with the firm’s mission to “use digital to make the analog world better”.

The announcement:

HONG KONG – Digital specialist agency AnalogFolk has appointed Stephen Pill as their new Strategy Director for Asia. Pill joins after 8 years at FITCH where he created award-winning digital experiences for international clients such as The Ritz-Carlton, Dubai Airports and Swire Properties.

The hire comes as AnalogFolk continues to strengthen their strategic capabilities with a focus on experience creation, data services that power successful customer experiences as well as their growing business in brand strategy, creation and re-branding for businesses that operate primarily online.

Chris Ryan Managing Director & Partner at AnalogFolk Asia said, “Stephen is undoubtedly a thought leader in UX strategy and is responsible for some of the most pioneering projects in Asia especially in the O2O space, which makes him a perfect fit for our mission to use digital to make the analog world better. We’re very excited to be able to strengthen and scale our core business at a time when demand for our services is at an all-time high.”

Pill commented, “I’ve been watching AnalogFolk’s development in Asia since their arrival 5 years ago. They’re doing ground-breaking work in the region for some of the world’s leading brands, as well as for very high-profile start-ups. Their energy and ambition is a great fit for my abilities, and I am excited to join them at such an integral time in the agency’s growth.”

Pill’s experience spans Asia, the Middle East, Europe and the US and across multiple sectors including finance, FCMG, automotive, tech, retail, travel and hospitality. Pill’s track record is proven and impressive – he defined and launched MXP, FITCH’s retail technology platform which has seen great success in malls throughout China and most recently launched in K11 Musea in Hong Kong. Pill also drove Swire Properties connected online and in-mall shopping experiences at Cityplaza, Citygate Outlets and Pacific Place.

In Singapore, Pill worked on the most intelligent store in Asia for Singtel. The result was a multi-award winning project, with an entirely new customer experience for their flagship store, resulting in a dynamic, responsive shopping experience.

This led to the development of Singtel Unboxed, their first 100% un-staffed, experimental automated store, which can be found by visiting select locations around Singapore.

Source: AnalogFolk press release

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