Apple’s global launch campaign for Air Pods features giant dancers

Apple has unveiled a global campaign for its AirPods Pro range of wireless earphones, featuring gigantic dancers. 

A note on the campaign said: “Dancers appeared overnight at huge scale across the facades of Apple Stores around the world, some over 40 feet tall, signalling the arrival of the new product on launch day. 

“On street corners around the world, outdoor art installations can be seen adorning buildings in London, Tokyo, Paris, Dubai, Milan and more. They first began as simple images of dancers but starting today AirPods Pro is being added to the ears of each dancer, transforming the art into a global outdoor campaign for the new product. 

“Most of the billboards have been extended, with a dancer’s arm or accessory reaching beyond the typical OOH canvas. AirPods Pro deliver magic like you’ve never heard and this larger-than-life campaign brings that magic to life.”


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