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Engaging new audiences and ‘fans’ – CNBC & WarnerMedia sessions at Mumbrella360 Asia revealed

Two global media players – WarnerMedia Entertainment Networks and CNBC – will run ‘Lunch and Learn’ sessions on audience engagement at the Mumbrella360 Asia conference in Singapore this November.

The three-day media and marketing conference will return on November 5 to 7 at the Marina Bay Sands Convention Centre. 

On November 6, delegates will be able to take their lunch into the WarnerMedia sponsored session titled ‘The WarnerMedia Fandom Study – Your Guide to Fan-Centric Marketing.

Fans – they generate more value than any consumer group and should be a goldmine for marketers. They are die-hard advocates, spreading the good word for brands among their own community and beyond.

 

However, getting fans in the first place is not a straightforward process. What actually influences and shapes their motivation, interactions and behaviour? And how can you optimise and maximise your engagement with fans to ensure the best return on investment possible.

In this session, WarnerMedia Entertainment Networks will take an immersive look at what matters most to fans and why – and how brands can capitalise on this. Indeed, the Fandom Study will help marketers understand what it takes to turn potentials into customers, and how you then turn those customers into true fans.

Ho from WarnerMedia Entertainment Networks

You will hear from the WarnerMedia Entertainment Networks vice-president of corporate communications and marketing Gregory Ho. He has been with Turner since 2014. Prior to joining Turner (now WarnerMedia Entertainment Networks), he worked at Sony Picture Television and CNBC among others.

Then on November 7, the ‘Lunch and Learn’ session titled ‘Telling new stories to fresh audiences beyond the core viewership – How CNBC won at Digital’ will run.

As the first choice for business leaders around the world, CNBC is a traditional media behemoth – providing the sort of in-depth business news coverage that others just cannot match. But in the age of disruption, the established players must also engage the next generation if they are to own the future and not just the present. 

So how did CNBC get agile, via digital and social, to ensure that it is telling new stories to fresh audiences beyond its core viewership? 

In this session, the CNBC global head of digital video and social media Cristy Garratt will reveal that strategy that has produced a huge 600% audience growth on social platforms in just a year. She will also map out how you twin award-winning journalism with the world of social media to win in the digital space.

Garratt of CNBC

London-based Garratt has been with the media owner since 2015 and prior to that worked for ITN.

It is the second time the conference will be held. Back in 2017 the first event saw more than 1,100 delegates attend 70 sessions. Some of the industry’s most prominent speakers from across Asia and the rest of the world will feature on the programme. The format also includes one-to-one networking, a large exhibition zone, Speaker’s Corner and masterclass workshops as well as the four main content stages.

The annual Mumbrella Asia Awards ceremony will also take place during the same week as Mumbrella360 Asia – November 5 to 7 – meaning that those coming from outside Singapore only need to make one trip to attend both events at the Marina Bay Sands convention centre. Tickets can be purchased on the event website.

The conference is targeted at client-side marketers, ad agencies, media owners, adtech players, consultancy firms and related segments like recruitment and executive education.

“This year, Mumbrella360 Asia is going to be even bigger and better than 2017,” Carroll said previously. “Without a doubt, this is again going to be the region’s, if not the world’s best media and marketing conference this year.”

Already onboard as sponsors are Bonsey Jaden, IPG Mediabrands, Wunderman Thompson, PHD, Unruly, Brave Bison, Verizon Media, Getty Images, Mediacorp, MediaOcean, Moving Walls, Shutterstock, Taboola, WarnerMedia Entertainment Networks, Hong Bao Media, CNBC, Tickled Media, RhythmOne, Qualtrics, Shootsta, Reuters, Acquia and The Code Co – with Singapore Tourism Board also supporting the event financially.

For further information on the conference and to buy tickets go to the Mumbrella360 Asia website here. In addition, for information on the remaining sponsorship and exhibition opportunities at the event contact the partnerships manager Wilfred Wong on wilfred@mumbrella.asia – and for content inquiries you can reach out to the Mumbrella Asia general manager Dean Carroll on dean@mumbrella.asia 

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