Ex-Weber Shandwick CD Kolo Lee joins Tomorrow Shanghai as creative head

Kolo Lee has moved as creative director at PR agency Weber Shandwick to lead the creative team at Tomorrow Shanghai. She joins as creative director. Lee has previously worked for Ogilvy in Shanghai and Vietnam and at McCann.

She joins Tomorrow as the team expands to 40 members and on the back of a 82% win rate at pitches, with brands like Starbucks, AirAsia, Volvo and Lululemon.

The announcement: 

Kolo Lee brings to creative agency TOMORROW 14 years of experience at Ogilvy, Weber Shandwick and McCann in China, Taiwan and Vietnam. She will lead TOMORROW’s creative team as Creative Director in Shanghai.

The hire comes as creative agency TOMORROW expands its team to 40 members on the back of a 82% pitch win rate this year, including pitch wins for Starbucks, AirAsia, Volvo, Accor, Lululemon, Rituals, Devialet, Sourcy (Heineken), Oysho (Inditex), Cartier (Richemont) and Loro Piana (LVMH). 

Originally from Taiwain, Kolo Lee is the former Creative Director at Weber Shandwick in Shanghai, regional Creative Director at McCann Worldgroup, Creative Director at Ogilvy Vietnam and Associate Creative Director at Ogilvy in Shanghai.

Kolo on her new appointment: “Everyone has their own reasons for moving to a different city, away from their hometown. I came to Shanghai from Taiwan for meeting beautiful and playful souls and now I found a big one. TOMORROW has been working hard on pushing the edge of their works, there’s no boundaries but only one rule: can we do crazier or better than average works, that’s why I’m here to start my new journey.”

The agency has also appointed Rony Chan as Head of Delivery. Rony previously held Project Director and Producer roles at Dentsu and TBWA in Shanghai and Hong Kong. Other key hires this month include Mia Song to strengthen the client servicing team and Andi Zhang as Art Director. 

Source: Tomorrow Shanghai press release


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