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Family values and trust at the centre of Deepavali special film from Malaysia’s TNB

For its Deepavali festive film Malaysian utilities firm Tenaga Nasional Berhad (TNB) has come up with a film that stresses the importance of family values – even if they go against the stylistic choices and preferences of the younger generation. 

Created by Reprise Digital, the film called ‘Style Mannavan’ or ‘Style Hero’ features a young boy who has his sartorial choices dictated by his loving but overbearing parents, much to his discomfiture. While he wants to dress to impress a young girl, their fashion choices owe a huge debt to the over-the-top costumes from classic Tamil films.

The film will air across social media and free to air TV networks through the Deepavali weekend. An Instagram filter inspired by the commercial will also be available. The film has been directed by Esham Shahlin and produced by Reservoir Production, with music from Krishinthen Shanmugam of Rocsho Music. 

Speaking about ‘Style Mannavan’ Reprise executive creative director Kevin Le said: “The underlying theme this year is trust and that family always has your best interests at heart. 

“This central theme of familial blessings is one that has been weaved into our TNB festive films over the last two years. This year, we tapped into the obsession with Tamil movies and the audience’s penchant for melodrama.”

TNB’s general manager of corporate strategic communications Sutapa Bhattacharya added: “As a company serving the nation, our goal is to spread joy during the festive celebrations and emphasise the importance of togetherness and family values. We are pleased to once again collaborate with Reprise to bring this story to life in a meaningful way this Deepavali.”

The film features the same family who starred in TNB’s Deepavali special film last year.

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