FrieslandCampina Singapore appoints Havas Media as media AOR

Havas Media Singapore has won the media AOR for dairy company FrieslandCampina Singapore.The mandate covers media planning, buying and supporting the brand’s digital performance strategy. 

The duration of the appointment is for two years. 

FrieslandCampina Singapore marketing director Chaitan Rao said: “The Havas Media team demonstrated an impressive understanding of our business and marketing objectives. The agency’s capability in data, tech, content and their experience, align to our goals and values as a nutrition company. We look forward to leveraging their strengths to help us accelerate our digital strategy.”

Havas Media Singapore general manager Russell Lai added: “This win is a testament to Havas Media’s ability to deliver not only against a digital-first strategy but also how we intend to create more meaningful connections with mums and mums-to-be. We look forward to the beginning of a fruitful collaboration.”


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