Grey Indonesia and Malaysia join forces to win Sasa business

Indonesia-based seasoning brand Sasa has appointed Grey Indonesia for its launch in the Malaysia market. 

According to Grey, the win was the result of a borderless collaboration between the Indonesia and Malaysia offices of the agency.

The announcement:

Sasa, the pioneer of Indonesia’s seasoning products and one of the brands under Rodamas Group, has officially partnered with Grey Indonesia for the brand’s launch in the Malaysian market. 

Rodamas is one the largest conglomerates in Indonesia, housing a multitude of companies and brands ranging from consumer goods to heavy industries. Sasa, a well-known household brand in Indonesia, is looking to make strides overseas, starting with Malaysia as its pilot market.

The win was made possible through a borderless collaboration between Grey Indonesia and Grey Malaysia. Both offices will be responsible for the digital-led integrated launch slated for December of this year. 


Michelle Claudia Tjindarbumi, Regional Marketing Manager, PT Rodamas Inti International: “We are excited about the global marketing of this new project, I believe this will be a good collaboration with Grey and we are looking forward to the exciting  journey ahead.”

Subbaraju Alluri, CEO, Grey Indonesia &Thailand: “We are truly honoured to be partnering with Sasa on this exciting brand journey into international markets. This win would not have been possible without the amazing borderless teams in Indonesia and Malaysia.” 

Irene Wong, CEO, Grey Malaysia: “This is a great example of when a network, works.  Our teams worked as one on this proposal, sharing insights and ideas to create a truly borderless solution.  When we work together like this from the outset, rather than just adapting finished work, we double our capabilities to everyone’s benefit.”

Source: Grey Group press release


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