GreynJ United creates ad aimed at online retailers who are not ‘renaissance men’
Kasikornbank Thailand has launched a new campaign called ‘Renaissance Man’ for Madhub, a suite of services aimed at retailers making the switch to selling online.
The campaign from GreynJ United Bangkok stars Chainarong who besides being a champion Thai boxer, has a number of parallel professions: concert pianist, a make-up artist and a coffee taster, to name just a few.
The film recommends that those who are less multi-faceted than Chainarong and not ‘renaissance men’ can instead rely on Madhub’s services.
Speaking about the campaign, GreynJ United chief creative officer Jureeporn Thaidumrong said: “KBank continues to upgrade and develop financial services to serve today’s lifestyle.
“We as the agency partner also continue to find famously effective ways to communicate with audiences. Registrations for KBank Madhub have kept on increasing and we’re very happy about the result.”
Credits
Agency: GREYnJ UNITED Bangkok
Managing director: Kanaporn Hutcheson
Chief creative officer: Jureeporn Thaidumrong
Deputy chief creative officer: Asawin Phanichwatana
General manager: Kanokkorn Seehapan
Associate creative director: Arnon Kantawang
Art director: Atthapong Rakkhatharn
Copywriter: Jidapa Udomkittivorakul
Typographer: Nirada Thumrat
English copywriter: Jesse Wong
Group account director: Vorawan Kaewket
Account manager : Pitimon Protien
Project management director: Kanoksak Kanchanachutha
Agency producer: Thanyaporn Damprasert
Senior traffic co-ordinator: Juthamas Tantated
Production company: Happy Ending Film
Director: Thanachart Siripatrachai
Assistant director: Pornpong Wongwatpong
Cinematographer: Suttipong Klummanee
Film producer: Chalita Chantaraswasdi
Film art director: Phuwanai Phangkhum
Casting director: Surangkana Suwanjinda
Stylist: Kochakornkamol Leenasane
Production manager: Sasicha Kanjanumpa
Post producer: Chalita Chantaraswasdi
Post-production company: THIS IS IT / Laugh Cut
Editor: Wisarut Deelorm
Colourist: Nuttacha Khajornkiatsakul
Flame artist: Itsara Unnawasakul
Sound studio: Mellow Tunes Bkk
After reading all sorts of claptrap from people who specialise in theories and opinions, what a breath of fresh air to see someone
doing what we are are all supposed to do from the moment we step into the office.
Great work, funny and relevant…. covers all the brands talking points. This is how its done folks!
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