GreynJ United creates ad aimed at online retailers who are not ‘renaissance men’

Kasikornbank Thailand has launched a new campaign called ‘Renaissance Man’ for Madhub, a suite of services aimed at retailers making the switch to selling online.

The campaign from GreynJ United Bangkok stars Chainarong who besides being a champion Thai boxer, has a number of parallel professions: concert pianist, a make-up artist and a coffee taster, to name just a few.

The film recommends that those who are less multi-faceted than Chainarong and not ‘renaissance men’ can instead rely on Madhub’s services.

Speaking about the campaign, GreynJ United chief creative officer Jureeporn Thaidumrong said: “KBank continues to upgrade and develop financial services to serve today’s lifestyle.

“We as the agency partner also continue to find famously effective ways to communicate with audiences. Registrations for KBank Madhub have kept on increasing and we’re very happy about the result.”


Agency: GREYnJ UNITED Bangkok

Managing director: Kanaporn Hutcheson

Chief creative officer: Jureeporn Thaidumrong

Deputy chief creative officer: Asawin Phanichwatana

General manager: Kanokkorn Seehapan

Associate creative director: Arnon Kantawang

Art director: Atthapong Rakkhatharn

Copywriter: Jidapa Udomkittivorakul

Typographer: Nirada Thumrat

English copywriter: Jesse Wong

Group account director: Vorawan Kaewket

Account manager : Pitimon Protien

Project management director: Kanoksak Kanchanachutha

Agency producer: Thanyaporn Damprasert

Senior traffic co-ordinator: Juthamas Tantated

Production company: Happy Ending Film

Director: Thanachart Siripatrachai

Assistant director: Pornpong Wongwatpong

Cinematographer: Suttipong Klummanee

Film producer: Chalita Chantaraswasdi

Film art director: Phuwanai Phangkhum

Casting director: Surangkana Suwanjinda

Stylist: Kochakornkamol Leenasane

Production manager: Sasicha Kanjanumpa

Post producer: Chalita Chantaraswasdi

Post-production company: THIS IS IT / Laugh Cut

Editor: Wisarut Deelorm

Colourist: Nuttacha Khajornkiatsakul

Flame artist: Itsara Unnawasakul

Sound studio: Mellow Tunes Bkk


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