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Havas Media Singapore wins Uniqlo business

Uniqlo has appointed Havas Media Singapore as its media agency of record. The account moves from incumbents Carat and Columbus who were part of the pitch.

The mandate covers media planning and buying as well as digital performance strategy and creative adaptation.  

Havas Media general manager Russell Lai said: “This win is a testament to the strength of the Havas Village proposition and further reinforces our position as the most integrated communications group.

“Our Havas Village model promotes creative and media integration, thereby offering synergies and efficiencies for Uniqlo Singapore. We look forward to a great partnership.”

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