Dr Mumbo

How to write copy like David Ogilvy – break out a Handel oratorio and some rum

There’s no doubt in Dr Mumbo’s mind that David Ogilvy was a genius who was way ahead of his time.

In fact, Dr M has always wondered what the ad industry legend’s creative process consisted of.

Just how did he do it so well and for so long?

Well, now, all has been revealed in a letter of advice to another agency exec from more than 60 years ago.

Oh joy of joys. This is almost as good as Christmas:

Current Ogilvy chief creative officer for South East Asia Sonal Dabral is a big fan of bullet points one and five, as he told folk on LinkedIn.

Weekend inspiration indeed Sonal.


Dr M, on the other hand, is a big fan of number nine. Bring on a Handel oratorio and some rum.

It’s time to get creative.

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