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Korean ad firm Innocean ventures into product development with Glatus sunglasses

Innocean Worldwide, the Korea-based marketing communications company owned by automaker Hyundai has branched out into product development with smart sunglasses called Glatus.

The glasses monitor UV exposure and can check on a driver – measuring air quality in the car and using blink pattern analysis to scan for drowsiness. The premium version of the glasses feature lenses that make quick adjustments to adapt to any light conditions.

An agency spokesperson told Mumbrella, this was Innocean’s first venture into product development.

The spokesperson said: “Innocean provided all of the design and technology for Glatus, and then partnered with an eyewear company to manufacture the final product. We researched the best structure for a long time and are building a system for stable production.”

Glatus is initially available in the US, Europe and Australia, and via crowd-funding site Kickstarter. The official Asia launch is expected to happen sometime in 2020.

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