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Mirum India creates Facebook-native 10-second campaign for Bertolli olive oil

Mirum India, a part of WPP has created a four film campaign for Bertolli olive oil to be shown exclusively on Facebook platforms. The films tell brief stories of friendship and inclusion and tie into the social network’s ‘thumbstoppers‘ initiative which sought to promote short form creativity.

Happiness can come to you in many forms, the simplest of all is by spreading smiles around. What’s your simple recipe for happiness? #TheRecipeForHappinessIsSimple

Posted by Bertolli India on Thursday, 5 September 2019

Being there for the small and big moments of loved ones is what makes it memorable. What’s your simple recipe for happiness? #TheRecipeForHappinessIsSimple

Posted by Bertolli India on Thursday, 5 September 2019

Speaking on the initiative, Bertolli India general manager Susana Toribio said: “Bertolli olive oil with its rich heritage and Italian origin, brings a wholesome eating experience to your plate. This oil blends with simple everyday moments and makes them worthwhile. Through Thumbstoppers, we tried to spread the message about simplicity and happiness.”

Mirum executive creative director Naila Patel said: “So many good stories get missed because the non-forgiving thumb does not stop at them. In a world of short attention spans and realms of content, getting someone to pause is a big challenge.

“The Thumbstoppers for Bertolli are emotional everyday anecdotes narrated in 10 seconds. Although it’s challenging, the engaging visual scape let us weave in rich slice of life stories which will bring the audience a step closer to the brand.”

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