New Grab campaign highlights its social impact and ‘Everyday Everything App’ positioning

As Grab pivots to an ‘Everyday Everything App’ allowing for a range of services beyond its mobility solutions such as ticketing, food delivery, it has launched a couple of new brand videos. The films have been created via a collaborative effort between Grab’s brand and creative team, 72andSunny, Mindshare and M&C Saatchi Performance.

The first of these focuses on inspiring stories of merchant partners and drivers whose lives have been improved by their association with Grab. It ties into the recently launched ‘Grab For Good’ programme, where the company has set itself positive social change goals to be achieved by 2025. 

The second film ‘Never Stop’ is about how the diversity of services on offer from Grab help both customers and its associates.

Grab vice president of marketing Cheryl Goh added: “Grab is committed to solving the biggest challenges faced by millions in the region and this has been the foundation for developing and expanding our Everyday Everything app. 

“Everyone, no matter their circumstances, should have the opportunity to realise their aspirations. And platforms like ours can help remove the limitations that stand in their way. In these videos we pay tribute to the relentless spirit of our partners and users across Southeast Asia. 

“They’re the inspiration behind why we launched ‘Grab for Good’. As we grow and evolve as Southeast Asia’s Everyday Everything App – we remain more committed than ever to leverage our platform and technology to deliver greater positive social impact.”


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