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New Mumbrella360 Asia session – only the brave will survive with a revolutionary approach to a 5G world

The prospects for media and marketers – in a 5G world – will be the focus of a sponsored session by Verizon Media at the Mumbrella360 Asia conference in Singapore this November (5-7).

The session titled ‘Only the Brave will Survive with a Revolutionary Approach to a 5G world’ will be among 75 sessions taking place during the three-day event at Marina Bay Sands.

It has been a long time coming, but the arrival of 5G is about to create a paradigm shift in the way we live our lives and the way that marketers reach consumers. Are you ready? Do you have a 5G strategy?

Verizon Media says it certainly does. Come along to this session to hear the results of an exclusive 5G research project conducted by Publicis Media on behalf of Verizon Media – focused on the 5G expectations of consumers and advertisers in South East Asia. It will open the eyes of delegates as to how only the brave will survive in a 5G world.

Delivering the insights will be the Taiwan-based vice-president of product management edge and cloud computing at Verizon Media, one Mason Ng – and the Hong Kong-based senior insights manager of international consumer growth marketing, Francis Fung.

Ng joined Verizon in 2003 and prior to that worked for Oracle in Greater China, Japan and Korea. Fung joined Verizon in 2012 and before that worked for Ipsos.

It is the second time the conference will be held. Back in 2017, the first event saw more than 1,100 delegates attend 70 sessions. Some of the industry’s most prominent speakers from across Asia and the rest of the world will feature on the programme. The format also includes one-to-one networking, a large exhibition zone, Speaker’s Corner and masterclass workshops as well as the four main content stages.

The annual Mumbrella Asia Awards ceremony will also take place during the same week as Mumbrella360 Asia – November 5 to 7 – meaning that those coming from outside Singapore only need to make one trip to attend both events at the Marina Bay Sands convention centre. 

Tickets can be purchased on the event website. The conference is targeted at client-side marketers, ad agencies, media owners, adtech players, consultancy firms and related segments like recruitment and executive education.

“This year, Mumbrella360 Asia is going to be even bigger and better than 2017,” Carroll said previously. “Without a doubt, this is again going to be the region’s, if not the world’s best media and marketing conference this year.”

Already onboard as sponsors are Bonsey Jaden, IPG Mediabrands, Wunderman Thompson, PHD, Unruly, Brave Bison, Verizon Media, Getty Images, Mediacorp, MediaOcean, Moving Walls, Shutterstock, Taboola, WarnerMedia Entertainment Networks, Hong Bao Media, CNBC, Tickled Media, RhythmOne, Qualtrics, Shootsta, Reuters, Acquia, AnyMind Group, Moove Media, Exponential and The Code Co – with Singapore Tourism Board also supporting the event financially.

For further information on the conference and to buy tickets go to the Mumbrella360 Asia website here. In addition, for information on the remaining sponsorship and exhibition opportunities at the event contact the partnerships manager Wilfred Wong on wilfred@mumbrella.asia – and for content inquiries you can reach out to the Mumbrella Asia general manager Dean Carroll on dean@mumbrella.asia 

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