Pizza Hut Indonesia gives its media mandate to Havas

Pizza Hut Indonesia has appointed a Havas Group agency Arena Media to handle its media AOR. 

The mandate includes offline and online media planning and buying services as well as monitoring and measurement solutions. 

The announcement: 

American restaurant chain, Pizza Hut, has appointed Havas Group Indonesia to handle its media duties. The appointment, effective 1 January 2020, will be serviced by Arena Media Indonesia, a Havas Media Group brand.

Arena Media Indonesia will handle the offline and online media planning and buying. It will also provide monitoring and measurement solutions for any campaigns under the Pizza Hut brand.   

The agency was awarded the business after a pitch process that included the incumbent Wavemaker and IPG.

Anwesh Bose, CEO, Havas Group Indonesia, said, “Pizza Hut is an iconic brand that we are very proud to be associated with. The dynamic quick-service restaurant (QSR) segment makes it all the more exciting for us to be a part of this journey along with Pizza Hut. We thank Pizza Hut for showing their confidence in us.”

Tizzy Zoelfikar, General Manager, Arena Media Indonesia said, “We are very excited to work with Pizza Hut, a brand we believe we can learn from and grow with. Media is the core of what we do and with our comprehensive analytic capabilities, we hope to create leading media solutions that will form meaningful connections with Pizza Hut consumers as well as achieve the desired results for the brand.”

Source: Havas Group press release


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