Public relations gurus take note – masterclass on do’s and don’ts of effective PR added to Mumbrella360 Asia event

A new masterclass session titled ‘The Do’s and Don’ts of Effective Public Relations – How to be a Better Communications Professional’ has been added to the programme for the Mumbrella360 Asia conference in Singapore this November (5-7).

The value that effective public relations can bring to an organisation is huge in terms of earned media, positive public sentiment and brand equity. However, the reverse is also true. Ineffective PR frustrates journalists resulting in poor media coverage and a less than positive brand story.

So what are the do’s and don’ts? And what are the fundamentals of best practice adopted by the best communications professionals?

In this session, you will get a roadmap to effective PR from the Singapore-based CEO of Mutant Communications – one Joseph Barratt. He is a former journalist and has been running his own PR agency for nearly eight years.

Barratt will talk effective PR

It is the second time the conference will be held. Back in 2017, the first event saw more than 1,100 delegates attend 70 sessions. Some of the industry’s most prominent speakers from across Asia and the rest of the world will feature on the programme. The format also includes one-to-one networking, a large exhibition zone, Speaker’s Corner and masterclass workshops as well as the four main content stages.

The annual Mumbrella Asia Awards ceremony will also take place during the same week as Mumbrella360 Asia – November 5 to 7 – meaning that those coming from outside Singapore only need to make one trip to attend both events at the Marina Bay Sands convention centre. Tickets can be purchased on the event website. The conference is targeted at client-side marketers, ad agencies, media owners, adtech players, consultancy firms and related segments like recruitment and executive education.

“This year, Mumbrella360 Asia is going to be even bigger and better than 2017,” Carroll said previously. “Without a doubt, this is again going to be the region’s, if not the world’s best media and marketing conference this year.”

Already onboard as sponsors are Bonsey Jaden, IPG Mediabrands, Wunderman Thompson, PHD, Unruly, Brave Bison, Verizon Media, Getty Images, Mediacorp, MediaOcean, Moving Walls, Shutterstock, Taboola, WarnerMedia Entertainment Networks, Hong Bao Media, CNBC, Tickled Media, RhythmOne, Qualtrics, Shootsta, Reuters, Acquia, AnyMind Group and The Code Co – with Singapore Tourism Board also supporting the event financially.

For further information on the conference and to buy tickets go to the Mumbrella360 Asia website here. In addition, for information on the remaining sponsorship and exhibition opportunities at the event contact the partnerships manager Wilfred Wong on – and for content inquiries you can reach out to the Mumbrella Asia general manager Dean Carroll on 


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