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Singapore business school INSEAD appoints Happy Marketer as digital agency

Singapore-based business school INSEAD has appointed Happy Marketer as its digital agency.  The contract is for one year and the business moved after a three month long pitch process.

Happy Marketer previously worked with the school in 2018 on a project to segment and nurture its target audiences for different courses in a personalised manner.

A release from the agency said: “Our digital-led, consumer-first approach to marketing communication puts us in the perfect position to support INSEAD in attracting global talent and harnessing diversity and multiple perspectives in business education.”

INSEAD associate director of global marketing and communication Bhavana Gupta said: “INSEAD’s 60 years of existence has been a pioneering journey to create economic and societal value across continents, communities and business sectors.

”We aim to deliver relevant information and valuable content to prospective students from 200 countries. Thanks to this ongoing partnership, INSEAD’s degree programmes are well-placed to connect with diverse talent all over the world.” 

Happy Marketer managing partner Prantik Mazumdar added: “INSEAD has constantly reinvented itself in the field of business education and empowered individuals and businesses to harness their own limitless potential. Happy Marketer is once again glad to have the opportunity to partner with INSEAD to drive its business goals through it’s proprietary data-driven, people based marketing approach.”

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