Singapore-based telco Circles.Life calls pitch for regional creative partner

Singapore-based telecom firm Circles.Life is on the lookout for a regional creative partner. The search comes in the wake of its rapid expansion, having launched in Taiwan and Australia earlier this year. 

Speaking to Mumbrella, Circles.Life regional manager brands and campaigns Megan Yulga said: “We don’t have any exclusive agency relationships. All agencies who have no conflict of interest are invited to pitch.”

Asked what she expected of a new creative partner, Yulga said: “We’re looking for hustlers who want to be a part of our global story. We don’t want to follow the traditional campaign mould, but instead are open to smart experiments that cut through the clutter.”

Circles.Life has existing relationships including VMLY&R in Singapore and BMF in Australia. The company has clarified that these relationships will not be terminated or affected. Yulga said: “Nothing will change with these partnerships. This is a whole new layer for an overarching regional campaign.”

The telco intends shortlisting three agencies and pitch enquiries close on October 18. The telco is known for its disruptive approach to marketing. 

Apart from its geographic expansion, a note from the company said: “Circles.Life is expanding its platform to incorporate a whole suite of data-driven, personalised digital experiences, including multiple verticals expansion. The awarded agency has the opportunity to launch a coordinated multi-geographical campaign and be the first to mould the Circles.Life brand future.”


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