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VaynerMedia appoints former Grey NY creative Rob Lenois as global CCO

Rob Lenois has been appointed as chief creative officer at VaynerMedia with oversight over its global creative product including the recently launched Asia operation. Lenois was most recently deputy chief creative officer at Grey New York. He replaces Steve Babcock who left in June this year to found Made In-House, a firm that aims to help brands in source their creative capabilities.

Lenois moves after a near decade long stint at Grey. He has previously worked for Saatchi & Saatchi and BBDO. In his new role, he will report to VaynerMedia CEO and Co-founder Gary Vaynerchuk.

Lenois has worked on brands likeVolvo, Febreze and Hasbro, winning several awards at the Cannes Lions, One Show and D&AD. VaynerMedia has offices in New York, Los Angeles, London and Singapore. Its clients include Anheuser-Busch InBev, GE, JPMorgan Chase, Kraft Heinz, Mondelez, PepsiCo and Royal Bank of Scotland.

Speaking about Lenois appointment, Vaynerchuk said: “At VaynerMedia, we have a very different approach to our creative product. We believe in contextual creative at scale in order to drive business results for our clients.

“In addition, having creative, media and production all in house allows us to be one of the most integrated agencies in the world. With a required mix of humility, creativity and leadership, I am confident in Rob’s future impact. We’re thrilled to have him join.”

Lenois said: “My first encounter with VaynerMedia was through Gary’s social content. I connected with his idea of putting people first. But once I got to the agency and met with Gary and the team in person, I saw that ‘people-first’ isn’t just some marketing jumbo but is very real in the culture.

“I was also struck by the energy and the tenacity of the agency. Everywhere I turned, people were making and doing: filming, editing, animating and podcasting. In an industry where some of the best ideas don’t make it past a PDF, I was hooked by the culture of ‘make and share.’ VaynerMedia is changing the game.

“They won four Cannes Lions this year, which speaks to their creative prowess and their ability to deliver business results for their clients. I look forward to building on that momentum and creating more results-driven work.”

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