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WATConsult to handle digital creative duties for Indian news network ABP Live

Dentsu digital and social media agency WATConsult has been handed the digital creative duties for ABP Live, the news portal of India’s ABP Group.

The agency’s remit includes creative strategy, social media content and media and web banners.

ABP News Network CEO Avinash Pandey said it was looking forward to “exciting content” from WATConsult, given the agency’s “wide experience in the digital domain”.

“We believe the agency can add more heft to our digital platform, ensuring a higher creativity quotient in ABP Live’s digital initiatives,” he said. “We are also confident their immersive digital offerings could generate greater traction in increasing our target audience base.”

WATConsult founder and CEO Rajiv Dingra said it would strive to create an “immersive digital experience” for the network.

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