Wavemaker Thailand retains L’Oreal business – gets expanded mandate

Wavemaker has retained the media AOR for L’Oreal in Thailand and added two new assignments – digital lead media and paid search.

The mandate now spans all media services for all four divisions and brands of L’Oreal including professional products, consumer products, luxe and the active cosmetics division.

This marks a 12 year partnership between the agency and the brand which predates the formation of Wavemaker, after the merger of Maxus and MEC. The account was formerly handled by Maxus. 

A spokesperson for L’Oreal Thailand said: “We were impressed by the level of commitment and enthusiasm which Wavemaker Thailand has demonstrated throughout the pitch process. 

“Our decision was based on the team’s strategic approach and understanding of our business, forming the foundation of our partnership. We look forward to closely collaborating with Wavemaker.” 

Wavemaker Thailand managing director Christina Vacharanetr said: “We are delighted and proud to continue to grow our partnership with L’Oréal Thailand, a company with a strong passion for beauty for Thai women. 

“L’Oréal is constantly challenging and evolving the way we work together to drive their business performance. Our strong purchase journey understanding, alongside our operating system has enabled Wavemaker to become strategic consultants in the marketing strategy, digital and data space. Our united team has made me so proud.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing