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Bose India’s ‘Audio For Life’ campaign created by Grey Singapore

Bose has launched its ‘Audio For Life’ campaign in India. Created by Grey Singapore, the film uses the chaos of Mumbai to demonstrate Bose’s range of products – including its noise cancelling headphones and sunglasses with built in speakers. 

For the soundtrack, Grey picked composer Sandman who came up with a piece of music called Flue Trippin. Apart from television, the campaign will also have a digital and influencer-led social component.  

Bose Asia Pacific head of marketing Chris Gumm said: “For us, the brand is the hero of this campaign. 

“By showing how Bose products can touch lives differently throughout the many moments of a day to help people feel more, be more and do more, we demonstrate – beyond music – what makes Bose products truly special.”

Grey Group Asia, Middle East and Africa chief creative officer Tim Cheng said: “A truly collaborative process with our partners at Bose allowed us to create a campaign that stands up to Grey’s creed of being famously effective. 

“It has been a great start to our partnership with Bose, and we’re excited to see how this brand campaign can spark the beginning of something really huge for the brand.”

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