Circles.Life launches global crowd-funding campaign to ‘eradicate telco contracts’ worldwide

Singapore-based telco Circles.Life has launched a new campaign called ‘A World Without Telco Contracts’. It intends to raise $1million in a crowdfunded initiative to bail people from all over the world out of mobile contracts.

The campaign was created in-house, in collaboration with Cinema Verite Pictures. 

The launch film features an actor explaining why Circles.Life has conceived of the initiative, claiming to be standing in for brand lead Megan Yulga who features briefly, but does not contribute dialogue. Apparently because, according to the ad: “Thinking about contracts makes her too angry to do the video”. 

A campaign page has been created by Circles.Life on the GoGetFunding platform. The telco intends kicking things off with a contribution of S$50,000.

The $1 million target will be used to pay termination fees, globally. The campaign will extend coverage to customers who opt to not pick Circles.Life once they end their current contracts. Even those who live in in countries where the Singapore-based telco is not currently present, are being encouraged to participate.

To opt in, they will have to share the Circles.Life video on social media and explain just why they want to exit their current contracts. 

Circles.Life’s head of marketing Delbert Ty said: “We’re proud to pioneer the no-contract plans in Singapore and Taiwan. However, many countries still practice mobile contracts and it’s unfavourable to the customers. 

“We want to fundamentally change how customers around the world signup and commit to a mobile plan and give the power back to them.”

In response to a question from Mumbrella, a Circles.Life spokesperson clarified that there was no end date set for the crowdfunding campaign. She said: “Since it is a global campaign, it will be an open-ended until we reach our goal.

“Even if the goal is not met, we will use the funds collected to terminate people’s contracts. Anyone from any country may participate.”

The idea is an expansion of a promotion last September in Taiwan when the brand gave away $50,000 to bail 50 people out of their contracts. 


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