DIA Brands Singapore set to overhaul Royal Brunei Catering identity

Royal Brunei Catering is set to undergo a revamp after consultancy DIA Brands Singapore was handed responsibility to revitalise the brand.

The appointment follows a competitive pitch.

The announcement:

DIA Brands Singapore, the regional headquarters of DIA Group a leading consultancy in Asia Pacific has been appointed following a competitive pitch to develop a revitalised visual identity system for Royal Brunei Catering.

Royal Brunei Catering (RBC) is Brunei’s leading premium provider of catering services and food solutions. The organisation caters to the needs of the aviation sector, commercial & institutional catering, laundry & dry cleaning services and retail food & beverage outlets.

The recent announcement of the construction of Royal Brunei Catering Sdn Bhd’s centralised project and production facility is a significant milestone for the company. RBC has grown to become one of Brunei’s largest food and beverage producers and the new facility will provide the best environment for its team to develop and bring the best in culinary experiences to Brunei.

The company was once a subsidiary of Royal Brunei Airlines that was incorporated on 11th September 1975 and now operates as a Government Linked Company under the governance of Darussalam Assets.

“We are extremely pleased to appoint DIA as our partner in this rebranding journey. Their stellar track record in creating brands for the aviation, ground handling and regulatory sector made them a natural choice for this assignment.” Haji Jeffhadiman Dato Haji Danial, General Manager.

“Royal Brunei Catering’s aggressive growth plans and expectations have set a very high standard for us to aspire to. It is gratifying to be appointed by a Darussalam Assets-linked company. It vindicates DIA’s decision to dedicate some of our resources to consult to the Brunei business community.” Dinesh Sandhu, Managing Director.

Source: DIA press release


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