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Great Eastern comes up with ‘Strongest Singles’ promotion aimed at single parents

Great Eastern has launched ‘Strongest Singles’, a promotion timed to coincide with Singles Day. It involves the insurance firm co-funding 50% of the first year premiums for single parents. A film for the promotion has been created by BLKJ

#StrongestSingles

Parenthood is tough. Single parenthood? Even tougher. It’s why we’re celebrating the #StrongestSingles this Singles' Day. To the moms and dads who've found double the strength to raise their children, we’re offering our support by extending our multi-generational critical illness term plan, GREAT Family Care, at half the price.It’s our way of saying, "Keep fighting the good fight". Find out more at https://gelife.co/StrongestSinglesTerms and Conditions apply. Protected up to specified limits by SDIC.

Posted by Great Eastern Singapore on Sunday, 10 November 2019

The promotion is on till the end of December and applies to the Great Family Care plan aimed at Singapore’s sandwich generation – people responsible for young children as well as elderly parents.

 

Speaking about the promotion, Great Eastern managing director of group marketing Colin Chan said: “Single parents have a lot on their plate and are often overworked and their sacrifices for their families overlooked. 

“For them, insurance may seem like a luxury and not a necessity. Not because they do not think it is important, but because they have many other financial commitments which they have to manage on their own.

“This Singles’ Day, we hope to help ease their financial burden and support them in taking the first step to protecting their whole family.”

Great Eastern launched a set of marketing initiatives earlier this year including the latest edition of its ongoing ‘The Life Company’ campaign as well as a revamped easy to use online interface for its products.

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