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Jetstar taps into Singles Day after survey claims increasing desire to travel solo

Jetstar has launched a Singles Day campaign to celebrate ‘singledom’ after claiming most people long for a solo travelling experience.

The airline has turned the tables on the usual images of shared experiences by encouraging travellers to indulge themselves with a solo trip.

It is offering 111,111 single sale fares until November 18.

An ad promoting the fares initially suggests a couple are travelling together, only to reveal they are relishing the prospect of jetting off on their own.

The campaign follows a survey of 1000 people which, Jetstar claimed, found almost six out of 10 feel more refreshed after a solo trip, with only 8% admitting to feeling terrified at the thought.

Jetstar Asia regional marketing manager Vicky Wang said: “Here in Singapore, we’ve observed an increase in our customer’s appetite for travelling solo, and so we wanted to understand the reasons why many consumers are making this choice so
willingly.

“Interestingly, our survey demonstrates a clear link between solo travel and the feeling of being refreshed and recharged – we want to share the benefits of solo travel and encourage those who wouldn’t normally try it, to take the plunge!”

The survey found 55% of solo travellers do so out of personal choice rather than necessity.

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