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Korean Air turns to K-pop in safety video demonstration

Korean Air has taken a leaf out of Air New Zealand’s marketing strategy by jazzing up its safety video demonstration.

It has turned to global K-pop group SuperM to feature in the video with the airline claiming it is the first to use K-pop artists.

“Safety does not have to be serious or boring,” said a Korean Air spokesperson, who led the creation of the safety video. “We hope to deliver clear safety messages to our passengers through the brand-new safety video.”

Korean Air said it wanted to draw on the popularity of K-pop and Korean culture.

“With the launch of the new safety video, Korean Air plans to actively contribute to the spreading of K-pop and Korean pop culture around the world,” the airline said.

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