FYI

Libresse Malaysia appoints Havas Immerse as its creative agency

Feminine care firm Vinda Group has appointed Havas Immerse as its agency of record for the Libresse brand.

Speaking of the reasons behind its decision, Vinda Group marketing director Evelyn Chan attributed it to Havas’s solid understanding of the brand and passion to tell its story.

The announcement:

Leading hygiene products manufacturer Vinda Group has appointed Havas Group Malaysia agency – Havas Immerse – as its agency of record (AOR) for its feminine care brand – Libresse®

Havas Immerse won the account through a pitch and the remit covers creative, and integrated brand communications. Under the appointment, Havas Immerse will continue to strengthen Libresse® as a progressive brand that takes a bold stance on V-zone matters as a well as craft meaningful ways to express the brand values of Libresse® for Malaysian consumers.

“The team at Havas Immerse demonstrated a solid understanding of our brand as well as a passion to narrate our story fearlessly that complemented the agency’s integrated offering of creative excellence and digital prowess. We are looking forward to the partnership and confident that the resulting brand communication will strike a chord with our consumers and engage them meaningfully,’’ said Evelyn Chan, Marketing Director Vinda Group SEA.

“It was the sheer effort of our team members who had similar beliefs with the brand. They channelled these beliefs and values passionately into the work. I believe it shows, and the brand felt it too, and we are extremely excited to embark on this new journey with Libresse®, ” said Kerry Khoo, Chief Creative Officer, Havas Immerse Malaysia.

Source: Havas Immerse press release

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