New campaign from Singapore’s Health Ministry hails nurses as ‘healers’, ‘keepers’ and ‘truth seekers’

The Ministry of Health Holdings has launched a new iteration of its ongoing ‘Care To Go Beyond’ campaign. BBDO Singapore has created a film which valorises those who opt to choose nursing as a profession. 

*Sound on for the best experience*Here’s to the ones at the heart of healthcare, the decision makers, the…

Posted by Care To Go Beyond – Nursing on Thursday, 28 November 2019

A note from the agency said: “This important campaign focuses on the societal contributions and efforts of current nurses to encourage more Singaporeans to join the profession. Furthermore, the campaign aims to raise the profile and respect for nurses, build admiration for the career, and instil pride and re-inspire those already in the profession”

The campaign will play out over print, outdoor, cinema, television, digital and social.

Speaking about the campaign BBDO Singapore managing director Nick Morrell said: “We are proud to partner with MOH Holdings to help change the public’s perception of nursing, to dispel any stigmas and misconceptions that they might have of the profession and publicly recognise the great work our nurses do every single day.”


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