News

Taproot Dentsu creates suspense-filled film for HarperCollins India

Taproot Dentsu has created a film for HarperCollins India called ‘Parcel’, to draw attention to the publisher’s crime writing imprint Harper Black. 

Running a generous eight minutes, the film is framed as a whodunnit which unfolds via a conversation between two friends.  

Speaking about the film, HarperCollins India CEO Ananth Padmanabhan said: “Who doesn’t love a good story that keeps you at the edge of your seat? 

“At HarperCollins, we are constantly thinking of new ways and new platforms to reach audiences through storytelling. Parcel, our direct-to-screen offering, will be a first of many more. 

“As our audiences take to audio visual, so will our stories. Crime fiction has always had an appeal both in the written and visual medium; and, our crime fiction promotion aims to showcase the extraordinary range of stories, of which, we have many to offer.”

Taproot Dentsu creative head Titus Upputuru who also scripted and directed the film said: “Storytelling is an ancient art form. It is also terribly current with platforms such as Netflix and Amazon streaming some amazing content. 

“I have always been in love with this medium since my days as a student of literature. Today, our business of marketing and communication allows us to tell stories every day. HarperCollins India publishes an eclectic mix of stories every season and this film was a great opportunity to celebrate their crime section.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing