TBWA Singapore’s first Ikea campaign builds on ‘Make Home Count’ theme

Ikea has launched its first campaign after the movement of the account from BBH to TBWA Singapore. The campaign is built around Ikea’s creative platform ‘Make Home Count’. 

Make Home Count

You eat at restaurants, go on holidays, to work, or for a spa retreat. But most of your time is actually spent at home. So why not make your home the place you love the most?

Posted by IKEA on Wednesday, 13 November 2019

A spokesperson for Ikea said: “The brief was to establish Ikea’s creative platform and provoke reflection about the value of life at home. 

“Ikea believes that the home is the most important place in the world – it is where people live, rest, and dream. However, it can also be one of the most neglected spaces.”

Asked about the source of the figures in the campaign, the spokesperson said: “The campaign and its figures are presented with the usual Ikea twinkle in the eye – not attributed to sources or presented as hard statistics. 

“This campaign is simply Ikea’s way of reminding people that, no matter how busy their lives are in an increasingly chaotic world, home is where we all spend the majority of our time.”


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