FYI

VaynerMedia names new head of global strategy

VaynerMedia has hired Saatchi & Saatchi New York’s Wanda Pogue as chief strategy officer.

She will oversee the agency’s global strategy, including Asia.

The announcement:

VaynerMedia announced today that Wanda Pogue has joined the agency as Chief Strategy Officer.

In this role, Pogue will oversee strategy across the agency’s global offices in New York, Los Angeles, London and Singapore and report to CEO and co-founder Gary Vaynerchuk.

Pogue was most recently Chief Strategy Officer at Saatchi & Saatchi New York.

“It was important to hand-pick someone who had the balance of a classic strategy background and the ability to formulate a strategy of in-market creative that’s relevant for today,” said Vaynerchuk. “Wanda is that person. She has a depth of experience and craft which, together with her curiosity and understanding of the new nuances of today’s marketing landscape, will elevate our strategic offering. Plus, she has humility and kindness which are key values at VaynerMedia.”

Pogue brings over 20 years of strategic planning and brand-building experience to her new role. As Chief Strategy Officer at Saatchi & Saatchi New York since 2014, she was instrumental in leading business-building and award-winning work across the agency’s roster of clients, including Walmart, Procter & Gamble and USAA.

Prior to that, she led the strategic vision for brands such as Olay, Tide/Ariel, Head & Shoulders and Trident as Global Strategy Director, helping to further establish these brands around the world. Her first role at Saatchi & Saatchi was as Regional Strategy Director across both the United States and Latin America.

Pogue began her career in marketing research and U.S. Hispanic and multicultural marketing.

“I am incredibly excited to be joining VaynerMedia,” commented Pogue. “I love their energy, their culture, but above all, I believe and share their ambition to redefine the industry and create a new model that’s not rooted in old paradigms, opinions and vagueness. It’s super exciting to be a part of that.”

Pogue is the latest appointment to VaynerMedia’s global leadership team, following the announcement of Rob Lenois joining the agency as Chief Creative Officer last week. She assumes her role immediately.

Source: VaynerMedia press release

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