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Airbnb creates campaign to reconnect youth in China with traditional crafts


Airbnb has launched a film called ‘Lost And Found’ targeted at the China market and highlighting its ‘experiences’ offering. The film has been created by Mother Shanghai and Airbnb. 

The film sees Chinese youth from diverse walks of life – including an architect and a comedian – forge a connection with the practitioners of traditional crafts. 

The campaign highlights Airbnb’s support of intangible cultural heritage experiences across centres like Beijing, Chengdu, Guangzhou and Qiandongnan. 

‘Lost And Found’ will also play out via edits of the film and use some of its key visuals.A note on the campaign said: “The objective of the film is to attract more of the younger generation to join in the experiences and encourage them to trace the collective cultural roots, connecting with their traditional culture, often for the first time.”

A spokesperson for Airbnb said: “Our mission at Airbnb is to bring people together, sharing experiences and building communities. It’s worrying that as generations pass, culture gets forgotten. This film is our contribution to help culture be remembered.”

A spokesperson for Mother Shanghai added: “Being part of the ‘Lost and Found’ project, with Airbnb and Lucky Sparks, is an unforgettable experience for us. 

“Traditional culture and craftsmanship are gradually being forgotten in today’s fast-moving era. This beautiful and moving documentary should help people begin to appreciate these.”

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