FYI

Growing IPG agency Current Global makes senior hires in China

New account wins, including LinkedIn, and rapid business growth have led the Interpublic Group public relations agency Current Global to make a round of senior appointments in China. 

Carrie Wu and Cherry Tao will take on new positions as co-market leads for China. In addition, Shashikant Someshwar has been appointed as senior vice president of business operations for the Asia-Pacific region, in addition to his role as India managing director.

The announcement:

Current Global, an Interpublic Group agency, has announced a round of senior appointments to its Asia Pacific leadership team. Carrie Wu and Cherry Tao will serve as co-market leads for China, and Shashikant Someshwar takes on pan-regional responsibilities as senior vice president, business operations, Asia Pacific, in addition to his role as managing director, India.

Vice Presidents Wu (Beijing) and Tao (Shanghai) started their co-leadership role on November 1. The appointments follow a period of significant growth in China; the pair will be tasked with further developing Current’s local offer, driving market growth and leading the agency’s corporate and technology (Wu) and consumer marketing (Tao) practices in China.

Someshwar has served as managing director of Current India for over five years, taking the firm from start-up to one of India’s fastest-growing PR agencies, today employing more than 50 team members in Mumbai and Delhi. 

The team recently added LinkedIn to its roster of clients, which also includes Castrol, Fossil Group, Hyatt, Merck, Omidyar Network, Medtronic, Seagate and Twitter. The team has won multiple international PR accolades this year for its work with Castrol, using yoga to improve the health and well-being of India’s long-distance truck drivers.

“As Current Global reaches its nine-month mark, we are delighted to announce further expansion in China. With our footprint already spanning North America, the UK, Germany, Brazil and India, being able to service clients directly from this vital hub has been a strategic priority from the outset,” said George Coleman, joint-CEO, Current Global. 

“Carrie and Cherry bring experience working on complex global assignments, as well as deep local market knowledge. With Shashikant’s proven entrepreneurial skills supporting them in the region, we’re looking forward to growing another stronghold of our business.”

Source: Interpublic press release

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