‘I want to be the Trump of the left’ – Nas Daily Media company’s Nuseir Yassin

During a discussion at VidCon Asia, Nas Daily Media company founder Nuseir Yassin spoke about his vision for his business and advocated for Singapore as a destination to fellow panelist, rapper and Facebook influencer Prince EA.

In response to a question from Facebook Asia-Pacific head of entertainment partnerships Saurabh Doshi, Yassin said: “Money has become a commodity and is not that unique anymore. Attention and storytelling are the next currency. 

“I was asked would you rather have a million likes or a million dollars and I thought a million likes was a lot more important. It is why I moved to Singapore. I wanted to tell stories. It is not just about videos; I want to be the Trump of the left.”

Yassin also made a pitch for Prince EA to shift his base of operations to Singapore and said: “I started the NAS company and it is just 15 minutes away. You should come here – everyone speaks English, you have access to 20 countries that account for two thirds of the Facebook user base.”

He also praised Singapore for its efficiency, hospitals and relative lack of traffic.

Asked about his path from Harvard graduate working at a division of PayPal to content company owner, Yassin said: “As a child, I thought the majority of the world is white and blonde because that was how everyone on TV looked.

“I then realised that is just 1.8% of the world. The remaining are like us. But the brown and the black do not get the same recognition, stories or voice as the other people. Coming from a village in Palestine made it even more nuanced – no one heard or cared, the stories don’t matter.

“I also wasn’t heard at Venmo or Harvard because I wasn’t rich enough or legacy. So I thought: ‘screw this’, bought a camera and went to Kenya, screamed into it and to my surprise, people listened. I went around the world trying to find their stories. It was the loneliest hardest thing I ever did, but then the message got a lot bigger than my personal comfort.” 

Asked if he feared government persecution, Yassin said: “Only in China am I genuinely scared.”

Asked about his plans for the future, Prince EA said he intended getting into teaching people to create content that would have virality. He said: “I have over 11 years of content creation experience and there’s a recipe and a formula to getting clicks and shares. And it is not just a cat video.

“I’m creating a course that will be open to businesses and influencers to create content that has a message but is still viral. People may have a great idea but not know how to market it. I’ve got billions of views and i never spent a penny.”


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