Martech firm dataxu’s Singapore operations close down following global merger with OTT platform Roku

Close on the heels of the acquisition of martech firm dataxu by OTT platform Roku, the Singapore operations have been shut down. The local communications team for dataxu referred our queries to Roku. Mumbrella had yet to hear from Roku at the time of this writing.

In a statement issued on the completion of the merger in November this year, Roku said: “The acquisition is expected to accelerate Roku’s ad tech roadmap and ability to serve a wide array of advertisers.”

Speaking about the acquisition, Roku’s senior vice president of platform business Scott Rosenberg had said: “It reinforces our already strong position in the OTT ad space.

“Acquiring dataxu is a natural progression of our ad tech strategy to offer more buy-side tools and to provide the industry’s best holistic TV plus OTT planning and buying solution that delivers better results for TV buyers.”

Dataxu’s vice president and general manager for Asia-Pacific James Sampson had left to join GrabAds as regional head of strategy and partnerships in June this year, after nearly a decade with the martech firm. 


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