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Reckitt Benckiser India awards media mandate to dentsu X

DAN group agency dentsu X has won the media mandate for Reckitt Benckiser India.

It bagged the account against stiff competition from incumbent IPG Mediabrands as well as  Havas and Indian independent Madison. The mandate begins on January 1 2020. The account is estimated to be worth approximately S$95 million (Rs 500 crores), according to media reports. 

Speaking about the win, dentsu X CEO Divya Karani said: “It is an absolute privilege to partner with such a strong, purpose-driven brand. More so, since our values deeply resonate with theirs. 

“We look forward to a productive and enduring partnership with RB.”

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