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November 15, 2018 | InterContinental Hotel Singapore

(Returning November 2019)

Headline Sponsor

Asia’s most credible
media & marketing awards

The Mumbrella Asia Awards celebrate the best, bravest and most effective media and marketing work from across the region. The 2018 awards were judged by 200 industry experts, mainly client-side marketers, in a robust two-round process that included live judging. Mars AMEA Vice-President of Marketing, Nicole McMillan, joined as jury chair this year to oversee proceedings. New categories this year, in what are arguably Asia’s most rigorous and difficult to win industry awards, included Media Brand of the Year, Best Mobile Advert of the Year, Best Marketing Team/Marketer of the Year and Independent Agency of the Year. The fifth annual awards ceremony on November 15 in Singapore saw hundreds of senior marketing, creative, media, communications and advertising professionals come together to champion game-changing work.

2018 WINNERS GALLERY

Mumbrella Award for Bravery

Dalda #PehleTum - First Bite To You - OMD (India) with Leo Burnett for Bunge India

Mumbrella Award for Insight

Unsuay - Bonsey Jaden (Malaysia) with PHD Media (Malaysia) for Prudential Assurance Malaysia

Mumbrella Award for Innovation

Wonda Lane - Entropia Sdn Bhd (Malaysia) for Etika Sdn Bhd/ Wonda

Mumbrella Award for Culture

Essence (Singapore)

Mumbrella Award for Data-Driven Marketing sponsored by ComScore

Emotive Automotive - PHD (Singapore) for Volkswagen Singapore

Mumbrella Award for Collaboration

Connecting Youth and Millennials to a Full Science Experience Through Art - Huntington Communications (Singapore) for 3M Singapore

Marketing Technology Company of the Year

Amobee (Singapore)

Agency Leader of the Year sponsored by One Championship

Kiri Sinclair - Founder & CEO, Sinclair (Greater China)

Under-30 Achiever of the Year sponsored by Splice Newsroom

Meutia Adryana - VP Media Consulting, Leverate Media Asia (Indonesia)

PR Idea of the Year

#SenyumSatuIndonesia - MullenLowe salt (Singapore) with MullenLowe Group (Singapore) for Unilever Pepsodent

Media Idea of the Year

Anticipating Hungry Moments - OMD (Hong Kong) for McDonald's

Social Idea of the Year

Team Possible - Entropia (Malaysia) for Pos Malaysia

Best Use of Experiential

Pepsi Puts the Bold Back in Marketing - Entropia (Malaysia) for Etika Sdn Bhd/ Pepsi

Mobile Ad of the Year

Taking the Chat Out of the Bot - S4M (Singapore) with Carat for Lego

Media Brand of the Year sponsored by Millenia Motion Pictures

The Smart Local (Singapore)

Creative Effectiveness

#PowerlessQueen - WATConsult (India) for Project Nanhi Kali

Best Use of Content Marketing/Native Advertising Work

HP & IPL #ReinventYourGame - PHD India for HP India

Best Use of Social Media Influencer or Social Media Influencers

#3dollarballer - Kobe Global Technologies (Singapore) for Circles.Life

Most Engaging 360 Video/Virtual Reality or Augmented Reality Work

Nido Fortigrow VR - Vostok VR (Singapore) with Discovery Networks (Asia-Pacific) for Nestle Philippines

Engaging with Millennials Award Sponsored by One Championship

Flight of the Day - AKA Asia (Singapore) for Jetstar Asia

Best Use of Programmatic

Emotive Automotive - PHD (Singapore) for Volkswagen

Disruptor of the Year

Genero (Singapore)

Best Localisation of a Global Strategy

Snickers Hunger Bars - Mars Wrigley Confectionery (India) with RKSwamy BBDO, Bottle Openers, Starcom & Mediacom for SNICKERS

Marketing Team/Marketer of the Year sponsored by One Championship

Lenovo Data Center Group (Singapore)

Campaign of the Year Sponsored by One Championship

#SenyumSatuIndonesia - MullenLowe salt (Singapore) with MullenLowe Group (Singapore) for Unilever Pepsodent

Independent Agency of the Year sponsored by Deltek WorkBook

Sinclair (Greater China)

Public Relations Agency of the Year

Weber Shandwick (Greater China)

Specialist Agency of the Year

Happy Marketer (Singapore)

Media Agency of the Year Sponsored by Shutterstock

PHD (China)

Creative Agency of the Year Sponsored by Shutterstock

DDB Group (Singapore)

2018 Awards Winners

Mumbrella Award for Bravery
Mumbrella Award for Insight
Mumbrella Award for Innovation
Mumbrella Award for Culture
Mumbrella Award for Data-Driven Marketing sponsored by ComScore
Mumbrella Award for Collaboration
Marketing Technology Company of the Year
Agency Leader of the Year sponsored by One Championship
Under-30 Achiever of the Year sponsored by Splice Newsroom
PR Idea of the Year
Media Idea of the Year
Social Idea of the Year
Best Use of Experiential
Mobile Ad of the Year
Media Brand of the Year sponsored by Millenia Motion Pictures
Creative Effectiveness
Best Use of Content Marketing/Native Advertising Work
Best Use of Social Media Influencer or Social Media Influencers
Most Engaging 360 Video/Virtual Reality or Augmented Reality Work
Engaging with Millennials Award Sponsored by One Championship
Best Use of Programmatic
Disruptor of the Year
Best Localisation of a Global Strategy
Marketing Team/Marketer of the Year sponsored by One Championship
Campaign of the Year Sponsored by One Championship
Independent Agency of the Year sponsored by Deltek WorkBook
Public Relations Agency of the Year
Specialist Agency of the Year
Media Agency of the Year Sponsored by Shutterstock
Creative Agency of the Year Sponsored by Shutterstock
2018 Shortlist 2018 JURY

Categories

  • Mumbrella Award for Bravery
  • Mumbrella Award for Insight
  • Mumbrella Award for Culture
  • Mumbrella Award for Innovation
  • Mumbrella Award for Data-driven Marketing
  • Mumbrella Award for Collaboration
  • Marketing Technology Company of the Year
  • Agency Leader of the Year
  • Under-30 Achiever of the Year
  • PR Idea of the Year
  • Media Idea of the Year
  • Social Idea of the Year
  • Best Use of Experiential
  • Mobile Ad of the Year (NEW)
  • Media Brand of the Year (NEW)
  • Creative Effectiveness
  • Best Content Marketing/Native Advertising Work
  • Best Use of a Social Media Influencer or Social Media Influencers (NEW)
  • Most Engaging 360 Video/Virtual Reality or Augmented Reality Work
  • Engaging with Millennials Award
  • Best Use of Programmatic
  • Disruptor of the Year
  • Best Localisation of a Global Strategy
  • Marketing Team/Marketer of the Year (NEW)
  • Campaign of the Year
  • Independent Agency of the Year (NEW)
  • Public Relations Agency of the Year
  • Specialist Agency of the Year
  • Media Agency of the Year
  • Creative Agency of the Year

Become a Sponsor in 2019

The Mumbrella Asia Awards brings together senior media and marketing professionals from across the region to celebrate success and standout work from the year. It is a unique opportunity to align your brand with industry excellence, raise its profile and increase awareness across a targeted audience of marketers and agency leaders in the media, advertising, creative and PR industry. Speak to us about ways we can connect your brand message to our audience. We can create a bespoke package that works for you and achieves your outcomes.

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Contact

FOR AWARDS ENQUIRIES

Contact the awards curator,
Dean Carroll.

Email

FOR SPONSORSHIP ENQUIRIES

Contact the sales manager,
Wilfred Wong.

Email

FOR EVENT ENQUIRIES

Contact the event manager,
Lorin Pickup.

Email