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November 15, 2018 | InterContinental Hotel Singapore

Asia’s most credible
media & marketing awards

The ​Mumbrella Asia Awards celebrate the best, bravest and most effective media and marketing work from across the region. The 2018 awards will be judged by 200 industry experts, mainly client-side marketers,​ in a robust two-round process that includes live judging. ​Mars AMEA Vice-President of Marketing, Nicole McMillan, joins as jury chair this year to oversee proceedings. New categories this year, in what are arguably Asia’s most rigorous and difficult to win industry awards, include Media Brand of the Year, Best Mobile Advert of the Year, Best Marketing Team/Marketer of the Year and Independent Agency of the Year. The fifth annual awards ceremony on November 15 in Singapore will see​ hundreds of senior marketing, creative, media, communications and advertising professionals come​ together to champion game-changing work.

Categories

  • Mumbrella Award for Bravery
  • Mumbrella Award for Insight
  • Mumbrella Award for Innovation
  • Mumbrella Award for Culture
  • Mumbrella Award for Innovation
  • Mumbrella Award for Data-driven Marketing
  • Mumbrella Award for Collaboration
  • Marketing Technology Company of the Year
  • Agency Leader of the Year
  • Under-30 Achiever of the Year
  • PR Idea of the Year
  • Media Idea of the Year
  • Social Idea of the Year
  • Best Use of Experiential
  • Mobile Ad of the Year (NEW)
  • Media Brand of the Year (NEW)
  • Creative Effectiveness
  • Best Content Marketing/Native Advertising Work
  • Best Use of a Social Media Influencer or Social Media Influencers (NEW)
  • Most Engaging 360 Video/Virtual Reality or Augmented Reality Work
  • Engaging with Millennials Award
  • Best Use of Programmatic
  • Disruptor of the Year
  • Best Localisation of a Global Strategy
  • Marketing Team/Marketer of the Year (NEW)
  • Campaign of the Year
  • Independent Agency of the Year (NEW)
  • Public Relations Agency of the Year
  • Specialist Agency of the Year
  • Media Agency of the Year
  • Creative Agency of the Year

First entries close Friday, August 17.

2017 WINNERS GALLERY

Mumbrella Award for Innovation

Chevrolet V-Showroom - Experience the New Cruze Virtually Anywhere - Isobar (Singapore) with Carat (Asia Pacific) and Isobar (Korea) for General Motors

PR Idea of the Year

Hong Kong Airlines 10th Anniversary Celebration - Hill+Knowlton Strategies (Asia) for Hong Kong Airlines

Mumbrella Award for Bravery

Yasmin's Sex-Ed Revolution - PHD (China) with Wezeit for Bayer

Mumbrella Award for Data-driven Marketing

Celebrate in Sensual Red - Blis (Singapore) with APD for Triumph (Singapore)

Mumbrella Award for Insight

Capacity Based McDelivery - OMD (Singapore) for McDonald's

Under 30 Achiever of the Year

Holly Chan, Account Manager, Sinclair

Social Idea of the Year

Yasmin's Sex-Ed Revolution - PHD (China) with Wezeit for Bayer

Mumbrella Award for Collaboration

Skyscanner Chief Travel Officer Recruitment Campaign with LinkedIn - Edelman (Beijing) with LinkedIn for Skyscanner (China)

Mumbrella Award for Culture

Weber Shandwick (Asia-Pacific)

Best Localisation of a Global Strategy

More time for love - Havas (Indonesia) for RB Indonesia Durex

Media Idea of the Year

Yasmin's Sex-Ed Revolution - PHD (China) with Wezeit for Bayer

APAC Creative Agency of the Year

The Monkeys (Australia)

APAC Public Relations Agency of the Year

Eleven (Australia)

Marketing Technology Company of the Year

Wootag (Singapore)

Most Engaging 360 Video/Virtual Reality or Augmented Reality Work

Chevrolet V-Showroom - Experience the New Cruze Virtually Anywhere - Isobar (Singapore) with Carat (Asia Pacific) & Isobar (Korea) for General Motors

Best Use of Experiential

Mortein - Kill the Real Demons - Havas Worldwide (India) for Reckitt Benckiser

APAC Public Relations Agency Network of the Year

Weber Shandwick

Agency Leader of the Year

Richard Tsang, Founder & Chairman, Strategic Public Relations Group

Engaging with Millennials Award

Yasmin's Sex-Ed Revolution - PHD (China) with Wezeit for Bayer

Creative Effectiveness

Circles.Life 20/20 Launch - Supermarket Creatives (Singapore) for Circles.Life

Best Content Marketing/ Native Advertising Work

Ichigo Ichie - CNN International Commercial with Great Big Story for All Nippon Airways

Best Use of Programmatic

dtac Dynamic Profiling - OMD (Thailand) with OMG Programmatic for dtac

APAC Specialist Agency of the Year

Rotor Studios (Australia)

APAC Media Agency of the Year

PHD (China)

Disruptor of the Year

Postr (Singapore)

Campaign of the Year

Circles.Life 20/20 Launch - Supermarket Creatives (Singapore) for Circles.Life

2017 Awards Winners

Mumbrella Award for Innovation
PR Idea of the Year
Mumbrella Award for Bravery
Mumbrella Award for Data-Driven Marketing
Mumbrella Award for Insight
Under 30 Achiever of the Year
Social Idea of the Year
Mumbrella Award for Collaboration
Mumbrella Award for Culture
Best Localisation of a Global Strategy
Media Idea of the Year
APAC Creative Agency of the Year
APAC Public Relations Agency of the Year
Marketing Technology Company of the Year
Most Engaging 360 Video/Virtual Reality or Augmented Reality Work
Best Use of Experiential
APAC Public Relations Agency Network of the Year
Agency Leader of the Year
Engaging with Millennials Award
Creative Effectiveness
Best Content Marketing/Native Advertising Work
Best Use of Programmatic
APAC Specialist Agency of the Year
APAC Media Agency of the Year
Disruptor of the Year
Campaign of the Year
2017 Shortlist 2017 JURY

Become a Sponsor

The Mumbrella Asia Awards brings together senior media and marketing professionals from across the region to celebrate success and standout work from the year. It is a unique opportunity to align your brand with industry excellence, raise its profile and increase awareness across a targeted audience of marketers and agency leaders in the media, advertising, creative and PR industry. Speak to us about ways we can connect your brand message to our audience. We can create a bespoke package that works for you and achieves your outcomes.

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FOR AWARDS ENQUIRIES

Contact the awards curator,
Dean Carroll.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales manager,
Wilfred Wong.

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FOR EVENT ENQUIRIES

Contact the event manager,
Lorin Pickup.

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