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November 8, 2017 | Marina Bay Sands Singapore

Asia’s most rigorous media & marketing awards

The ​2017 ​Mumbrella Asia Awards celebrated the best, bravest and brightest media and marketing work from across the region. Judged by more than 120 experts​,​ in a robust two-round process that included live judging, the event – which has now been running for four years – can claim to be the most rigorous in Asia. ​The awards ceremony at the Marina Bay Sands​ saw​ hundreds of senior marketing, creative, media and advertising professionals c​ome​ together to champion game-changing work. New categories representing the paradigm shifts at play in the industry included the ‘Best Use of Experiential’ award.

November 2017 Awards
Asia Categories

  • Best Use of Experiential (NEW)
  • Mumbrella Award for Bravery
  • Mumbrella Award for Insight
  • Mumbrella Award for Innovation
  • Mumbrella Award for Culture
  • Mumbrella Award for Data-driven Marketing
  • Mumbrella Award for Collaboration
  • Media Sales Team of the Year
  • Marketing Technology Company of the Year
  • Campaign of the Year
  • Ad of the Year
  • Agency Leader of the Year
  • Under-30 Achiever of the Year
  • PR Idea of the Year
  • Media Idea of the Year
  • Social Idea of the Year
  • Creative Effectiveness
  • Best Content Marketing/Native Advertising Work
  • Social Media Influencer of the Year
  • Most Engaging 360 Video/Virtual Reality or Augmented Reality Work
  • Engaging with Millennials Award
  • Best Use of Programmatic
  • Disruptor of the Year
  • Best Localisation of a Global Strategy

Submissions will not be accepted for work executed in Australasia, unless it is for work that runs in Asia or work done for an Asian client.

2017 Jury Entry Guidelines

November 2017 Awards
APAC Categories

  • APAC Creative Agency of the Year
  • APAC Media Agency of the Year
  • APAC Public Relations Agency of the Year
  • APAC Specialist Agency of the Year
  • APAC Emerging Agency of the Year
  • APAC Creative Agency Network of the Year (NEW)
  • APAC Media Agency Network of the Year (NEW)
  • APAC Public Relations Agency Network of the Year (NEW)

Submissions will be accepted from the entire Asia-Pacific region, including Australasia.

2017 Jury Entry Guidelines

2017 Awards Winners

Mumbrella Award for Innovation
PR Idea of the Year
Mumbrella Award for Bravery
Mumbrella Award for Data-Driven Marketing
Mumbrella Award for Insight
Under 30 Achiever of the Year
Social Idea of the Year
Mumbrella Award for Collaboration
Mumbrella Award for Culture
Best Localisation of a Global Strategy
Media Idea of the Year
APAC Creative Agency of the Year
APAC Public Relations Agency of the Year
Marketing Technology Company of the Year
Most Engaging 360 Video/Virtual Reality or Augmented Reality Work
Best Use of Experiential
APAC Public Relations Agency Network of the Year
Agency Leader of the Year
Engaging with Millennials Award
Creative Effectiveness
Best Content Marketing/ Native Advertising Work
Best Use of Programmatic
APAC Specialist Agency of the Year
APAC Media Agency of the Year
Disruptor of the Year
Campaign of the Year
2017 Shortlist

2017 WINNERS GALLERY

Mumbrella Award for Innovation

Chevrolet V-Showroom - Experience the New Cruze Virtually Anywhere - Isobar (Singapore) with Carat (Asia Pacific) and Isobar (Korea) for General Motors

PR Idea of the Year

Hong Kong Airlines 10th Anniversary Celebration - Hill+Knowlton Strategies (Asia) for Hong Kong Airlines

Mumbrella Award for Bravery

Yasmin's Sex-Ed Revolution - PHD (China) with Wezeit for Bayer

Mumbrella Award for Data-driven Marketing

Celebrate in Sensual Red - Blis (Singapore) with APD for Triumph (Singapore)

Mumbrella Award for Insight

Capacity Based McDelivery - OMD (Singapore) for McDonald's

Under 30 Achiever of the Year

Holly Chan, Account Manager, Sinclair

Social Idea of the Year

Yasmin's Sex-Ed Revolution - PHD (China) with Wezeit for Bayer

Mumbrella Award for Collaboration

Skyscanner Chief Travel Officer Recruitment Campaign with LinkedIn - Edelman (Beijing) with LinkedIn for Skyscanner (China)

Mumbrella Award for Culture

Weber Shandwick (Asia-Pacific)

Best Localisation of a Global Strategy

More time for love - Havas (Indonesia) for RB Indonesia Durex

Media Idea of the Year

Yasmin's Sex-Ed Revolution - PHD (China) with Wezeit for Bayer

APAC Creative Agency of the Year

The Monkeys (Australia)

APAC Public Relations Agency of the Year

Eleven (Australia)

Marketing Technology Company of the Year

Wootag (Singapore)

Most Engaging 360 Video/Virtual Reality or Augmented Reality Work

Chevrolet V-Showroom - Experience the New Cruze Virtually Anywhere - Isobar (Singapore) with Carat (Asia Pacific) & Isobar (Korea) for General Motors

Best Use of Experiential

Mortein - Kill the Real Demons - Havas Worldwide (India) for Reckitt Benckiser

APAC Public Relations Agency Network of the Year

Weber Shandwick

Agency Leader of the Year

Richard Tsang, Founder & Chairman, Strategic Public Relations Group

Engaging with Millennials Award

Yasmin's Sex-Ed Revolution - PHD (China) with Wezeit for Bayer

Creative Effectiveness

Circles.Life 20/20 Launch - Supermarket Creatives (Singapore) for Circles.Life

Best Content Marketing/ Native Advertising Work

Ichigo Ichie - CNN International Commercial with Great Big Story for All Nippon Airways

Best Use of Programmatic

dtac Dynamic Profiling - OMD (Thailand) with OMG Programmatic for dtac

APAC Specialist Agency of the Year

Rotor Studios (Australia)

APAC Media Agency of the Year

PHD (China)

Disruptor of the Year

Postr (Singapore)

Campaign of the Year

Circles.Life 20/20 Launch - Supermarket Creatives (Singapore) for Circles.Life

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FOR AWARDS ENQUIRIES

Contact the awards curator,
Dean Carroll.

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FOR SPONSORSHIP ENQUIRIES

Contact the head of sales,
Kris Chan.

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FOR EVENT ENQUIRIES

Contact the event manager,
Lorin Pickup.

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