News

5 hours ago

Ogilvy Shanghai creates infrared watermark to curb in-film piracy

Ogilvy Shanghai has teamed up with Focus Film Media, a China-based film advertising specialist to take on in-cinema piracy. The firms have developed ‘Piracy Blockr’ which renders illegally filmed footage unusable by slapping it with a large ugly watermark. ‘Piracy Blockr’ us...

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing