7 hours ago

Celebrating a World Cup goal? You must be hungry so here’s a burger ad

Football fans in Hong Kong are being served McDonald's ads when they celebrate a goal in a campaign created by OMD and Google. The media agency is using Real-Time Trigger technology to push ads just as fans start feeling a bit peckish. The timings of the ads are based around key ...


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing