3 months ago Giving your brand a ‘mnemonic’ will help lift it above its competitors in the category 2
3 months ago Your company’s status should determine whether you focus on marketing, advertising or branding
3 months ago Why are millennial-obsessed marketers ignoring women over 50 – when they spend the money? 2
4 months ago Singapore Airlines missed the chance of a lifetime by failing to make it into Crazy Rich Asians 20
4 months ago You must know the difference between ‘brand’ and ‘branding’, in order to reach the masses
4 months ago Brand America will take a major hit if US does not act on Saudi ‘bone saws’ and dead journalists
4 months ago Be authentic in your public persona, avoid ‘productivity porn’ when promoting yourself 7
