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August 29, 2019 | Novotel Singapore Clarke Quay

Headline Sponsor

The new summit for finance marketers, agencies & experts

The inaugural Finance Marketing Summit in Singapore will bring together hundreds of leading finance industry players. During the one-day conference, they will immerse themselves in the marketing challenges, trends, pain points and untapped opportunities within the finance space.

The hot topics of the day will include an examination of why banks fail to use their rich customer data to provide personalised marketing, the new paradigm of marketing to millennials, deconstructing the customer journey, disruption in the financial space, the validity of influencers, brand building in the digital age and much more.

The audience will also hear from 35 speakers from international brands like Visa, Standard Chartered Bank, VMLY&R, Yahoo, SingSaver and Singapore Press Holdings – to name but a few.

FEATURING ON THE 2019 PROGRAM

Vivian Pan

Vice-President of Marketing, South East Asia, Visa

Marketing to Millennials: A New Paradigm Is Emerging

Banks Have More Personal Data Than Anybody, But Why Don’t They Use It?

Damien Bray

Chief Sweet Officer, Sweet

Norliza Kassim

Global Head of Personal Segment Marketing & Digital Marketing, Standard Chartered Bank

Keynote: Understanding the Customer Journey – Following the North Star of Digital and Data

THE PROGRAM

9:15am
Keynote: Visa’s Marketing Journey, Personalising a Dominant Global Brand
10:00am
Banks Have More Personal Data Than Anybody, But Why Don’t They Use It?
10:45am
Morning Tea
11:15am
Marketing to Millennials: A New Paradigm Is Emerging
12:00pm
When Customer Experience is Everything, How Do You Do It Well?
12:45pm
Lunch
1:45pm
Keynote: Understanding the Customer Journey – Following the North Star of Digital and Data
2:30pm
Why is the Banking Industry Immune from Disruption and Does This Help or Hinder Marketers?
3:15pm
Afternoon Tea
3:45pm
Sponsored Session: Reaching ‘Adulting’ Millennials Through Immersive Content: A View From Yahoo TV
4:30pm
Is There a Place for Influencers in Finance Marketing?
5:15pm
Building a Brand When All Around You are Losing Theirs
6:00pm
Close & Networking Drinks Reception

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Please note: All prices displayed are charged in Australian dollars

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Become a Sponsor

The Mumbrella Asia Finance Marketing Summit brings together leading finance marketers in Singapore to share strategies, insights and case studies. The event offers businesses the chance to get their branding in front of key decision makers across the industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Sponsorship Enquiries

Headline Sponsor

Sponsors

ABOUT

About
Location

FOR CONTENT ENQUIRIES

Contact the conference curator,
Dean Carroll.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales manager,
Wilfred Wong.

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FOR EVENT ENQUIRIES

Contact the events manager,
Lauren Venables.

EMAIL