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November 5-7, 2019 | Marina Bay Sands Singapore

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Ideas, interaction and opportunity like you’ll find nowhere else.

Mumbrella360 Asia is more than the region’s largest marketing and media conference. It’s the one place the entire ecosystem comes together to explore, expand, debate and make the connections that will shape future success.  Mumbrella360 Asia will showcase the region’s most sought-after thinkers across 75 sessions, as well as one-on-one networking, eight content streams, masterclasses, speaker’s corner and exhibition area.

We expect that 1,500+ of your C-suite peers will be there to see the likes of the WPP global CMO Laurent Ezekiel and the Accenture Interactive Operations global president Nikki Mendonça deliver their keynotes, to name but two. There will, of course, be content from the traditional media and marketing players like Unilever, Mars, Havas, Dentsu, Omnicom Media Group and the South China Morning Post but also new players like TikTok, Twitch, Circles.Life and VaynerMedia.

If your future is in Asia, and owning it is your aim, this is three days you cannot miss.

HIGHLIGHTS ON THE PROGRAM

Nikki Mendonça

Global President - Accenture Interactive Operations, Accenture

International Keynote: The ‘Connected Customer Experience’: A View from Accenture Interactive on a Game-Changing Industry Approach

International Keynote: Deconstructing the Future of the Marketing Industry – A WPP Perspective

Laurent Ezekiel

Chief Marketing & Growth Officer, WPP

Norio Ichikawa

Creative Director X Design Center, TikTok Ads

International Keynote: TikTok Explained – The Power of User-Generated Content

Keynote: The GaryVee Way – How to Spark Social Virality

Avery Akkineni

Singapore Head, VaynerMedia Singapore

THE CONFERENCE PROGRAM IS COMPLETE

8:00am
Arrival and Registration
8:50am
BRAND STAGE
Welcome Address
9:00am
BRAND STAGE
Keynote: Brand Story – The Unique Marketing Journey of Mars
10:00am
BRAND STAGE
Keynote: Brand Story – How Circles.Life Disrupted the Telco Space in Asia with Game-Changing Marketing
EVOLUTION STAGE
WPP@Unilever – A Radical Evolution
TECHNOLOGY STAGE
International Speaker: TV is dead. Long live TV. Ad-based Video on Demand and the Case of iflix
IPG MEDIABRANDS STAGE
International Speaker & Research: Tapping into Change Movements via Brand Insights
10:45am
Morning Tea
11:00am
BRAND STAGE
Brand Story & International Speaker: How RB Transformed the Way it Connects with Chinese Consumers
EVOLUTION STAGE
Reversing the Agency Brain Drain: What can be Done?
TECHNOLOGY STAGE
Strategies to Beat Shady Programmatic Practices
IPG MEDIABRANDS STAGE
International Speaker: GDPR Nearly Two Years on – What Have we Learned?
12:00pm
BRAND STAGE
Brand Story & International Speakers: How Cebu Pacific Airlines penetrated the China Market
EVOLUTION STAGE
Creating Meaningful Media at a Time when the Industry Faces the Threat of Extinction
TECHNOLOGY STAGE
Martech: White Canvas or Black Mirror?
IPG MEDIABRANDS STAGE
International Speaker: Unintended Consequences – How Brands can Benefit from the Big Techlash
12:45pm
Lunch
1:05pm
EVOLUTION STAGE
Sponsored Lunch and Learn: Research: The WarnerMedia Fandom Study – Your Guide to Fan-Centric Marketing
2:00pm
BRAND STAGE
Sponsored Session: The Future of ‘Digital First’ Brand-Building? Staying in Control Without Taking Ownership Away from Consumers
TECHNOLOGY STAGE
Sponsored Session: Research & International Speakers: Only the Brave will Survive with a Revolutionary Approach to a 5G world
IPG MEDIABRANDS STAGE
Sponsored Session: International Speaker: Digital Out-of-Home Explained: The Unblockable Ad Format
3:00pm
BRAND STAGE
Keynote: Brand Story – One Championship: Creating a Global Sports Property in Asia that Could be Bigger than the NFL
EVOLUTION STAGE
International Speakers: Mental Health – The Marketing Industry’s Undiscussable Problem
TECHNOLOGY STAGE
Internet 5.0 – Moving beyond the Ad-Funded Internet
IPG MEDIABRANDS STAGE
Understanding how Streaming Platforms can Help Marketers
4:00pm
BRAND STAGE
Brand Story: Johnson & Johnson’s Digital Journey in Asia: A Blueprint for Effective Storytelling Through Data
EVOLUTION STAGE
International Speakers: The Pitch – A Game Show beyond All Others
TECHNOLOGY STAGE
Conversational Artificial Intelligence – The Next Big Thing?
IPG MEDIABRANDS STAGE
Research: Is Your Facebook/Instagram Creative Fit for Purpose? Learn from the Largest APAC Study Ever Done
5:00pm
TECHNOLOGY STAGE
Research: The ‘First Second’ – Mobile Ad Strategies
IPG MEDIABRANDS STAGE
International Speaker: Thriving Brands in an Age of Cultural Dissonance
5:45pm
Close
8:00am
Arrival and Registration
8:50am
WISDOM STAGE
Welcome to Day 2
9:00am
WISDOM STAGE
International Keynote: The ‘Connected Customer Experience’: A View from Accenture Interactive on a Game-Changing Industry Approach
10:00am
WISDOM STAGE
Purpose? What Purpose? It’s Only Soap
IMPACT STAGE
International Speakers: Interactive Real-Time Crisis Communications – You are Just One Click Away from a PR Disaster
EMERGENCE STAGE
International Speakers: The Future of Advertising Will be Live and Interactive – The Twitch Roadmap
PASSION STAGE
Keynote: The Lazada Story – Ecommerce Domination, ‘Shoppertainment’ and Becoming the ‘New Brands Incubator’
10:45am
Morning Tea
11:00am
WISDOM STAGE
The Marketing Funnel is Dead, So What’s Next?
IMPACT STAGE
International Speaker: Deconstructing How Challenger Thinking Can Drive Brand Growth
EMERGENCE STAGE
Keynote: The GaryVee Way – How to Spark Social Virality
PASSION STAGE
International Speaker: E-gaming 101 for Marketers
12:00pm
WISDOM STAGE
International Keynote: Deconstructing the Future of the Marketing Industry – A WPP Perspective
IMAPACT STAGE
International Speakers: Media Agency Question Time
EMERGENCE STAGE
Customer Experience: The Lessons for Brands from Innovators like Apple
PASSION STAGE
International Speakers: A Roadmap for Brands to Leverage eSports
12:45pm
Lunch
1:05pm
WISDOM STAGE
Sponsored Lunch and Learn: Telling New Stories to Fresh Audiences Beyond the Core Viewership – How CNBC Won at Digital
2:00pm
IMPACT STAGE
Sponsored Session: International Speakers: Forget the Jargon, Open-Source DXPs can fuel Game-Changing Innovation
3:00pm
WISDOM STAGE
Research: Making Brand Memories – The Neuroscience of Engagement
IMPACT STAGE
International Speaker: Winning in India – Going Beyond the Metros for Growth in India
EMERGENCE STAGE
The Power of Creativity: The 10 Best Ad Campaigns from Around the World
PASSION STAGE
International Keynote: TikTok Explained – The Power of User-Generated Content
4:00pm
WISDOM STAGE
Scandalously Revealing: How Brands True Characters are Uncovered
IMPACT STAGE
International Keynote: The South China Morning Post 2.0 – Expanding Revenue Streams to Future-Proof a Media Business
EMERGENCE STAGE
Research: The True Influence of Influencers Across the Asia-Pacific Region
PASSION STAGE
International Speaker: Building Brand Value through Storytelling full of Emotion and Authenticity
5:00pm
WISDOM STAGE
The Mumbrella Wheel of Truth
5:45pm
Close

Masterclass sessions

10:00am
The Three Things that will Supercharge your B2B Marketing
11:00am
The Economist Guide to Thought Leadership
12:00pm
How to Beat Dashboard Overload
1:00pm
International Speaker: How to get Creative with a Chinese Celebrity Influencer – Lessons from the South Australian Tourism Commission
1:30pm
The Growth Toolkit – Tips, Tricks and Hacks for a Sustainable Business
2:00pm
Social Video Soup – Mapping Out The Ingredients for Success in a Diverse APAC Market
3:00pm
International Speakers: Lessons from Two Brands Becoming One – Herman Miller and The Executive Centre Group
4:00pm
The Do’s and Don’ts of Pitching a Story to Journalists
5:00pm
Building a Millennial-Focused Media Giant: The Lessons from Vice
10:00am
International Speaker: The Trifecta Model – Combining Creative, Technology and Strategy
11:00am
Bootstrapped Brand-Building: A Start-Up Perspective
12:00pm
How to Optimise Your Brand Videos
1:00pm
International Speaker: Harnessing the Barbra ‘Streisand Effect’ in Your Marcoms Strategy
1:30pm
Research: The Neuroscience of Content Marketing – Lessons from the BBC
2:00pm
Social Video Soup – Mapping Out The Ingredients for Success in a Diverse APAC Market
3:00pm
The Do’s and Dont’s of Effective Public Relations – How to be a Better Communications Professional
4:00pm
How to Use Inclusive Marketing to Drive Change Internally and Externally

Speaker's Corner

9:50am
Speaker’s Corner: Nicole McMillan
10:50am
Speaker’s Corner: Mark Britt and Deidre Smalls-Landau
11:50am
Speaker’s Corner: Joshua Lowcock and Pat Law
12:50pm
Speaker’s Corner: Leigh Terry and David Angell
2:00pm
Speaker’s Corner: Chris Stephenson
3:50pm
Speaker’s Corner: Justin Peyton and Lani Jamieson
4.50pm
Speaker’s Corner: Darren Woolley and Jacqueline Alexis Thng
9:50am
Speaker’s Corner: Nikki Mendonça
10:50am
Speaker’s Corner: Gerry McCusker and Nandu Madhava
11:50am
Speaker’s Corner: Chris Stephenson and Avery Akkineni
12:50pm
Speaker’s Corner: David Tse and Andrew Au
2:00pm
Speaker’s Corner: Chris Stephenson
3:50pm
Speaker’s Corner: Norio Ichikawa and Kristy Castleton

Mumbrella360 Asia ran like a well-oiled machine. The speakers were top in the industry and the event helped the Singapore Marketing and Creative industry grow closer as a community.

The panel sessions were insightful - I felt that the speakers were more open and willing to share personal insights as compared to other events.

I thought the speaking sessions were excellent. The tone of the whole event was just right for Singapore’s media and communications community.

Mumbrella360Asia provides a wide view of what is happening in marketing, media and advertising and raises and discusses the issues and challenges that are impacting the industry.

Networking bookings are open

November 5, 2019 | Marina Bay Sands Singapore

Formal One-on-One Networking

For anyone working in the media and marketing landscape, Mumbrella360 Asia’s networking afternoon is an essential speed-meeting forum. This is an effective and efficient way to get to face-to-face with the most relevant and senior executives in the industry.

HOW IT WORKS

Which ticket is right for you?

We want you to get the most out of your Mumbrella360 experience and we appreciate that not everyone needs the full bells and whistles. A variety of ticket options are available to fit what is the most important to you and your company. Please note that all tickets are charged in Australian dollars.

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Exhibit at Mumbrella360 Asia

Bring your brand, product or solution to life through clever interactions on the exhibition floor at Asia’s premier conference for the media, marketing and advertising industry.

Get involved

Take a look at the exhibition floorplan for November 2019 and start thinking about a space for your brand.

View the exhibition map

BECOME A SPONSOR

Mumbrella360 Asia offers companies the chance to get their high-level branding in front of key decision makers across the media and marketing industry. Align your company with Mumbrella360 Asia and raise your brand awareness to a highly targeted audience. Create a bespoke sponsorship that is unique to your business and fulfils your marketing objectives.

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Dean Carroll.

Email

FOR SPONSORSHIP ENQUIRIES

Contact the partnerships manager,
Wilfred Wong.

Email

FOR EVENT ENQUIRIES

Contact the event coordinator,
Kristine Abalos.

Email