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Bob Hoffman

6 years ago

Data in the wrong hands is dangerous, but marketers won’t admit it

6 years ago

Apple finally admits what the ad industry will not – consumers loathe online ads

6 years ago

Facebook pivots towards baby-boomers – and it’s about time

6 years ago

Viewability: ‘An ugly blemish for ad tech and programmatic buying’

6 years ago

The idea of ‘brand love’ is nothing more than ‘fuzzy nonsense’

6 years ago

Don’t believe the hype: Advertising is ‘likelihoods and probabilities, not certainties’

6 years ago

Is Publicis AI project Marcel going to be an ‘80,000-person circle jerk’?

6 years ago

Direct response advertising: Apple treats the disease, Google treats the symptoms

6 years ago

It’s fine to ridicule the ‘the old-guy syndrome’ – but advertising is in serious trouble

6 years ago

Global brands are becoming globally bland, losing the specificity needed for great advertising

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