12 Comments COMMENTS First VCCP campaign for Cathay Pacific eschews business class ‘corporate road warrior’
1 year ago The future of airline marketing is all about the mix of data and brand – says Cathay Pacific’s Edward Bell 2
1 year ago Former BBDO staffer points to similarities between pitch work and Leo Burnett’s Cathay Pacific campaign 22
2 years ago Craig Mapleston launches VCCP in Asia, as regional director based in Singapore, after Cathay win
