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Initiative

Initiative wins global media business for Deliveroo

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3 years ago

Global Initiative boss urges industry to ditch the ‘dog and pony show’ pitch process

4 years ago

Richard Zhang leaves PHD Shanghai after six years, to join Initiative as MD

4 years ago

Initiative names Will Anstee as APAC president

4 years ago

Mindshare ASEAN strategy head David Johnson moves to Initiative China

5 years ago

Initiative’s Mat Baxter: ‘The media industry needs to stop being lazy and get off the drug of reach’

6 years ago

IPG Mediabrands restructures in Thailand as it targets increased digital growth

6 years ago

Pete Mitchell joins Singapore content marketing agency Kudos Content as partner

7 years ago

Initiative appoints Peter Mears as global COO

7 years ago

Maxis ends 10-year relationship with Mindshare and appoints Initiative for $72m media account

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