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May 7, 2019 | One Farrer Hotel Singapore

(Returning in May 2020)

Asia’s top summit for travel marketers, agencies & experts

Now in its second year, the Mumbrella Asia Travel Marketing Summit in Singapore will bring together hundreds of leading travel industry players. During the one-day conference, they will immerse themselves in the marketing challenges, trends, pain points and untapped opportunities within the travel space. From how best to spend your ad dollars with influencers, the new trend of ‘bleisure’ (mixing business with leisure travel), brand-building in the programmatic age, and much more, the agenda is packed with not-to-be-missed topics. The audience will also hear from speakers at international brands like Cathay Pacific, Changi Airport, Facebook, Japan Airlines, Expedia, Klook, Skyscanner, Hilton, R3, TripZilla, Nielsen, the Travel Daily, Sofitel, Luxury Escapes, Quintessentially and TripAdvisor – to name but a few.

FEATURED ON THE 2019 PROGRAM

Edward Bell

General Manager of Brand, Insights & Marketing Communications, Cathay Pacific

International Speaker: Cathay Pacific: Repositioning a Global Brand After 25 Years of Marketing Stability

International Speaker: Hilton: Deconstructing the 100-Year-Old Brand’s Marketing Journey

Clare Woodford

Asia-Pacific Director of Consumer & Digital Communications, Hilton

Ivan Tan

Group Senior Vice President of Corporate & Marketing Communications, Changi Airport

The World’s Best Airport: Behind the Curtain of Marketing and Communications at Changi

Product Placement and Destination Marketing: The Crazy Rich Asians Bounce for Singapore

Winnie Tan

Founder & Chief Executive Officer, TripZilla.com

VIEW ALL SPEAKERS

THE PROGRAM

8:00am
Registration & Arrival Tea and Coffee
8:30am
Welcome Address
8:35am
Modern Muslim Traveller
9:15am
International Speaker: Cathay Pacific: Repositioning a Global Brand After 25 Years of Marketing Stability
10:00am
International Speaker: Do Influencers Really Have Influence and, if so, Which Ones Are Worth Your Ad Dollars?
10:45am
Morning Tea
11:15am
Understanding ‘Bleisure’: The New Trend of Mixing Business Trips with Leisure Travel
12:00pm
The World’s Best Airport: Behind the Curtain of Marketing and Communications at Changi
12:45pm
Lunch
1:00pm
Lunch and Learn: The Power of Data: A Digital Marketing Formula – Mapping Out How to Win in China
1:45pm
International Speaker: Hilton: Deconstructing the 100-Year-Old Brand’s Marketing Journey
2:30pm
International Speaker: Brand-Building in a Digital Age Ruled by Programmatic Advertising. Can It Be Done?
3:15pm
Afternoon Tea
3:45pm
Product Placement and Destination Marketing: The Crazy Rich Asians Bounce for Singapore
4:30pm
International Speaker: The Next Iteration of Marcoms – Moving Beyond Traditional Formats to Immersive Engagement
5:15pm
International Speaker: Marketing to Outward Bound Tourists From China – Knowing the Fundamentals
6:00pm
Close & Networking Drinks Reception

Become a Sponsor in 2020

The Mumbrella Asia Travel Marketing Summit brings together leading travel marketers in Singapore to share strategies, insights and case studies. The event offers businesses the chance to get their branding in front of key decision makers across the industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Sponsorship Enquiries

Sponsors

Media Partners

ABOUT

About
Who Should Attend
Location

CONTACT

FOR CONTENT ENQUIRIES

Contact the conference curator,
Dean Carroll.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales manager,
Wilfred Wong.

EMAIL

FOR EVENT ENQUIRIES

Contact the events manager,
Lauren Venables.

EMAIL