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April 16, 2018 | Novotel Singapore Clarke Quay

The conference for travel marketers, agencies & industry experts

The inaugural Mumbrella Asia Travel Marketing Summit brought together over 200 travel marketers in Singapore for a deep-dive into the challenges, opportunities and trends being witnessed in this lively but fast-moving industry. The one day event covered everything from disruption, to non-traditional marketing, the influencer boom and bust, content marketing best-practice and artificial intelligence tools. The audience heard from international speakers and presentations from global names at companies like Skyscanner and Travelport – not to mention experts from Facebook, Expedia, Luxury Escapes, Kayak, Japan Airlines and TripAdvisor as well as Watson (IBM), Formula One, PHD, comScore and more.

FEATURED IN 2018

Simon Ferguson

Vice President & Managing Director for Northern Europe, Travelport

International Speaker: Artificial Intelligence and Travel: Where Are We at and Where Are We Going Next?

The Power of Data: What You Don’t Know About Your Audience

Yara Paoli

Global Vice President of Growth, Skyscanner

Sasha Rafi

Marketing Director, Formula One Singapore Grand Prix

International Speaker: Lessons from the Frontline of Content Marketing: The Good, the Bad and the Ugly

International Speaker: Are Traditional Marketing and Public Relations Still Relevant When it Comes to Travel?

Gianluca Armando

APAC Director, Expedia Media Solutions

Program

8:00am
Registration & Tea and Coffee
8:30am
Welcome Address – Glenn van Zutphen
8:35am
New Research and International Speaker: Limitless Choice and Information Overload – The New Enemy for Travellers
9:15am
International Keynote: Travel Marketing in an Experiential World… An International Perspective
10:00am
International Speaker: Artificial Intelligence and Travel: Where Are We at and Where Are We Going Next?
10:45am
Morning Tea
11:15am
The Power of Data: What You Don’t Know About Your Audience
12:00pm
The Gravitational Pull of Formula One for Tourists: A Very Singaporean Story
12:45pm
Lunch
1:00pm
Lunch & Learn: Data Personalisation in China: Is It the Secret Sauce to Marketing in the World’s Biggest Travel Market?
1:45pm
International Keynote: Skyscanner: The Journey from Small Business to Multinational Without Traditional Marketing to Help Along the Way
2:30pm
International Speaker: Lessons from the Frontline of Content Marketing: The Good, the Bad and the Ugly
3:15pm
Afternoon Tea
3:45pm
International Speaker: Are Traditional Marketing and Public Relations Still Relevant When it Comes to Travel?
4:30pm
International Speaker: Influencer Marketing: Booming ROI or Bubble Fit to Burst?
5:15pm
International Speaker: Disruption in the Travel Industry: Which Brands Are Shaking the Pillars?
6:00pm
Conference Concludes

Sponsors

Media Partners

ABOUT

About
Location

CONTACT

FOR CONTENT ENQUIRIES

Contact the conference curator,
Dean Carroll.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales manager,
Wilfred Wong.

EMAIL

FOR EVENT ENQUIRIES

Contact the events manager,
Lorin Pickup.

EMAIL